📺 Stream EntrepreneurTV for Free 📺

'The Most Vile Coffee Drink I Have Ever Had': Starbucks' Olive Oil-Infused Beverages Are Coming to More Cities Former CEO Howard Schultz found inspiration in Sicily — but it's not for everyone.

By Amanda Breen

entrepreneur daily

Former Starbucks CEO Howard Schultz found inspiration on a trip to Sicily — in the form of olive oil.

Schultz wanted to incorporate the ingredient into Starbucks' beverage offerings, and the "Oleato" line, which features cafe lattes, iced espressos and cold brews infused with olive oil, was born.

The company's Oleato rollout was gradual at first: Olive-oil-infused drinks became available in Italy, select Seattle and Los Angeles Starbucks stores, and in Reserve locations in Chicago and New York.

Starting today, the Oleato drinks are available in additional Starbucks locations in California, Washington, Illinois and New York, and in 11 new states across the U.S.: Alaska, Arkansas, Connecticut, Florida, Massachusetts, Maine, New Hampshire, New Mexico, Rhode Island, Texas and Vermont.

But the beverage hasn't been without some controversy — and TikTok's reaction was swift from the beginning.

Related: Starbucks' Rewards Program Is Changing: What to Know

Some creators are raving about the oil-laced coffees, while others are less than impressed.

One TikToker who appreciated the new spin on her iced shaken espresso said it was "buttery and smooth" and had "a little kick of something," adding that it was "all in all not bad, especially considering all of the benefits of olive oil."

The oil boasts healthy monounsaturated fats, large amounts of antioxidants and strong anti-inflammatory properties, per Healthline.

@cambriguest trying the new olive oil coffee from starbucks! I got the Oleato Iced Shaken Espresso with Oatmilk and Toffee nut! #starbucksrecipe #statbucksorder #starbucksoleato #starbucksdrinks ♬ original sound - Cambri Guest

One user, provided with a free sample of a blonde cold brew with olive oil, gave the drink a five out of ten — but admits she's "not an olive oil person."

@jacvanek Stsrbucks olive oil coffee taste test! #starbucks #starbucksdrinks #starbuckshack #tastetest #coffee #coffeeaddict #coffeetiktok #coffeetok #starbuckssecretmenu ♬ original sound - Jac Vanek

Another customer didn't hold back, expressing surprise at the visible layer of olive oil on top of her iced beverage with orange bitters and calling it "the most vile coffee drink I have ever had."

@livslife.22 let this be a warning #starbucks #starbucksoleato #starbucksoliveoilcoffee #greenscreen #coffeefail #badcoffee #starbucksdrinks ♬ original sound - Liv

Related: Starbucks Customers Are Furious Over New Digital Tipping System

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig And Now Makes $200K a Year

Environmentally-conscious laws are picking up steam across the country. When one went into effect in Zach Cavacas's home state, he saw a lucrative business opportunity. Chances are, a similar law is coming to your state, or is already there.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

These Are the Top 15 Jobs With the Highest Entry-Level Pay

Seven engineering positions made the list.

Side Hustle

These College Friends Started a 'Fun' Side Hustle That Landed Them on 'Shark Tank'— Now the Idea Is Helping Dozens Make Extra Cash: 'Start Saying Yes'

Jess Blakely and Willow Sprague brainstormed a business that would allow them to hang out more — but it turned into something much bigger.