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The New TLC: Trustworthy, Likable and Charismatic For those not naturally charming, learn to 'trigger talk.'

By Nance Rosen

This story originally appeared on Personal Branding Blog

Paramount Studios

Get ready for a shock to your ego. You may be the most reliable, congenial and caring individual – but it don't mean a thing if you don't have that zing! By zing, I mean that magnetic power some people have to light up a room with their personality. Charisma.

For a long time, we've known that prospects and referrers are drawn to people whom they find trustworthy, likable and caring. There's an old adage:

No one cares about what you know, until they know that you care.

It's true. People like other people who seem to care about them, as well as those who share the same values, goals and perspectives. For your current clients or employer, you want to project trustworthiness, likeability and caring.

But TLC (trust, likability and caring) turns out to be necessary but not sufficient if you are building your business or career and need to really connect with people.

A recent scientific finding proves charisma is more important than any other quality. This may explain the current presidential candidate polls, because charisma doesn't equal telling the truth or appealing to people's higher morals and values. It just means ….. what?

Related: 3 Ridiculously Easy Tips to Defeat Perfectionism

What exactly is charisma, from a scientific point of view?

Being fast with responses to questions, both general and specific. Appearing to be quick witted and able to almost effortlessly express your point of view is what magnetizes an audience to you. And, if you know my work, "audience" is the word I use for anyone or ten thousand "anyones" you're speaking to.

But, where does that leave those of us who need time to think before we speak? Frankly, it leaves the less prepared in the dust. When it comes to remembering and liking someone, the winner is almost always the person who has the ability to speak up on-the-spot.

Related: Can You Tell These 10 Stories?

That's why I invented "trigger talk" for myself, and my clients who are in a myriad of fields but need to impress others with their competence and attractiveness. Trigger talk is perfect for the 99.5% of us who are not good at improvising, but need to make a great impression with our personal brands.

Trigger talk is simply 25-50 phrases or sentences that you prepare and practice before you need them. For example, job seekers should expect to hear: "So tell me about yourself." If you're not prepared: that long silence before you speak up isn't just uncomfortable, it's a killer mistake. The same is true for conversations about the topics of the day, or those specific to your business or industry.

The success of my clients has proven that charisma is not the star quality that only a few are born to have.

Just take the time to create your own trigger talk. Start with the news of the day, your favorite way to spend down time or why you are seeking that new job or client. Then get together a brief sentence or two on each topic that matters to you. Trigger talk makes for easy conversation – and an even easier road to the top!

Related: What Anger Says About You

Nance Rosen, MBA is author of Speak Up! & Succeed: How to get everything you want in meetings, presentations and conversations. She blogs at NanceRosenBlog.com. She is also on the faculty of the UCLA Business and Management continuing executive education program. Formerly, Nance was a marketing executive at the Coca-Cola Company, president of the Medical Marketing Association, first woman director of marketing in the Fortune 500 technology sector, host of International Business on public radio and NightCap on television, an entrepreneur and a general manager at Bozell Advertising and Public Relations (now Omnicom).

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