Twitter Promises to Better Explain Why Certain Things Are Trending

Baffled by Twitter's trending topics section? The company plans to make it easier to see why a person, place or thing is showing up on everyone's feed.

By Sherin Shibu

Getty via PC Mag

This story originally appeared on PCMag

"Why is this trending?" was tweeted more than half a million times in the last year. Twitter users clearly want to understand why something is popular, and the company took note.

On Tuesday, Twitter announced that it would elaborate on trends via pinned tweets and descriptions on trending topics.

Providing context around trends happens through a combination of algorithms and human review. The algorithms pick out tweets that aren't abusive, spam or posted through fraudulent accounts. A representative tweet is then pinned to a trend to show why users are talking about the topic. This feature has already been implemented on Twitter for iOS and Android, and the company plans to bring it to Twitter.com as well.

Descriptions haven't rolled out yet, but they'll be written by Twitter's curation team, which will abide by certain guidelines.

Here's what pinned tweets and descriptions could look like:

(Image Credit: Twitter)

Related: Twitter Labels Trump's Mail Drop Boxes Tweet for Violating Election Integrity Rules

The additional context on trends will be available in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates and the United States.

"To bring more clarity to the conversation, we hope to add more context to more trends over time," says product trust partner Liz Lee and product manager Frank Oppong reads. "We need to make trends better and we will."

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

'Completely Absurd': The Average U.S. Male Can't Fit Into Universal Studio's New 'Blatantly Fatphobic' Mario Kart Ride

Mario Kart: Bowser's Challenge formally opens to the public as a part of Super Nintendo World inside of Universal Studios Hollywood on February 17.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.