What Shoppers Still Won't Buy on Amazon (Infographic)

Shoppers still won't buy just anything online -- even from an ecommerce giant like Amazon. This infographic explains what influences their decision making.

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By Linda Lacina

The online shopping cart - what makes it in and why? These are crucial questions for ecommerce, a $231 billion industry that, while growing, still represents just a fraction of the overall retail space. This infographic from Walker Sands shares results from its 2014 study on the Future of Retail, featuring insights on a number of issues, including the impact of free shipping and what shoppers won't buy from Amazon, the online retail giant.

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What Shoppers Still Won't Buy on Amazon

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

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