Ahmad Abu Zannad
Author, Adman Vs Chomsky
Ahmad Abu Zannad is the author of Adman Vs Chomsky.
Ahmad was the regional head of strategy at Leo Burnett GCC, the managing director at Leo Burnett Riyadh, the head of strategy at Leo Burnett KSA, and the head of consumer marketing at Zain in KSA and Jordan.
As a successfully established adman, Ahmad has been inducted to the list of “40 under 40,” ranking him among the 40 brightest and sharpest minds of the Middle East’s media industry by Advertising Age. He has also been inducted into the list of “who’s who in Saudi telecom” by Informa Telecom and Media.
As an author, Ahmad has published three award winning books and more than 100 articles in regional and global publications. He has won major regional and global awards, among which is the first Cannes Lion for a local Saudi brand (Almarai), and the first gold Cannes lion in the history of the MENA region.
Ahmad has a successful track record in helping global brands become regionally relevant including McDonald’s, Ferrero, Samsung, GMC, P&G, Mercedes Benz, Doux Chicken, HSBC, Virgin Mobile, Oppo, Kellogg’s and Coca-Cola, while also helping local-regional brands break through borders and make it on the international stage including Emirates Airlines, Emirates NBD, Global Village, Abu Dhabi Tourism & Culture, Sharjah Tourism & Culture, Dubai Parks & Recreation, Fly Nas, Almarai , STC, Zain, Afia, Mobily, Goody, Rabea Tea, Dubai Properties, Meraas, Omantel, Emirates NBD, and SABB.
Ahmad is a graduate of Concordia University’s John Molson School of Business with a major in Decision Science and Operations Management.
With advertising being immensely misunderstood as strictly manipulative, deceitful, and at best, meaningless entertainment, author Ahmad Abu Zannad hopes to shed a positive light on the potential impact of advertising.