Dr. Scott Rick

Bio

Dr. Scott Rick is the Associate Professor of Marketing at the University of Michigan's Ross School of Business.

Latest

Growth Strategies

How Emotions Drive Our Shopping Behavior

Why do some people spend money easily even when they shouldn't, while others find it difficult to splurge even when they can afford it? It is essential to understand how a person feels during the whole process of shopping, browsing, choosing, and paying.

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