Hanine El Massri

Account Manager, Atteline, and Vice-Chair of the NextGen Arabia Committee, PRCA MENA

Hanine El Massri is an Account Manager at Atteline and the Vice-Chair of the NextGen Arabia Committee of the MENA arm of the Public Relations and Communications Association (PRCA MENA). Hanine is an experienced public relations (PR) manager with a robust foundation in PR having worked on a portfolio of international and regional brands, from luxury fashion and beauty and health and wellness, to corporate sustainability, hospitality, and broadcast brands. These include the likes of Careem, Discovery Networks, Liverpool FC, Pizza Hut, EDITION hotels, and Bateel to mention a few. She has worked across corporate, consumer, and lifestyle PR briefs with a focus on content generation, copywriting, strategic thinking, events management, as well as media and influencer relations. She is bilingual and possesses strong ties to both English and Arabic media.  


Growth Strategies

Don't Jump On The Bandwagon: Three Things Brands Should Consider Before Championing A Social Cause

It is true that, if done right, championing a social cause can create a strong impact on communities. But, if done wrong, a potential backlash can be foreseen, and a brand's image is at risk.

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