Khaled Ismail


Khaled Ismail is the CEO of TOUGHLOVE, an enterprise that provides advisory services offering expertise in strategy and growth, business operations and performance, brand and marketing, digital and business innovation, and people and culture. TOUGHLOVE seeks to position itself at the forefront of business advice, a company reimagining how to provide advisory services.

Khaled is fascinated about his businesses, its inner workings, and how they successfully grow. He has worked in the FMCG and food packaging industries for over 30 years, including Tetra Pak and The Coca-Cola Company. He is an active investor in technology, beverages, sports marketing and finance. Born in Beirut, he is a Canadian citizen and has lived and worked in 15 countries. Based in Dubai, Khaled is also the Chairman of the Marketing Society - UAE, and a very well-respected business leader, marketer, and mentor. 


Growth Strategies

Business Basics: Here's Why You Need To Build A Strong Culture Within Your Organization

A good work culture recognizes employees' need to be valued, to belong, and to be heard, regardless of their position or background.

Starting a Business

What It's Like Being An Entrepreneur While Still Keeping A Day Job

Being an entrepreneur is as difficult as climbing Mount Everest. Attempting to be an entrepreneur, whilst keeping a day job, is like climbing Mount Everest with flip flops.

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