Lahcen Haddad

Minister of Tourism (2012-2016), Government of Morocco

Lahcen Haddad has been Minister of Tourism with the Government of Morocco between 2012 and 2016. As Minister, he has overseen the shift of Morocco towards becoming a leading destination in the Mediterranean, Africa and the Middle East and a reference country with regards to sustainable tourism.

Before joining the Government in January 2012, Dr. Haddad worked as an international expert in strategic studies, democracy, governance and development, and as a certified expert in strategic planning, monitoring and evaluation, diversity and entrepreneurship. His involvement in programs and studies of national and international importance endowed him with a mastery of geostrategic issues, economic development, public policy, international relations and issues of governance at local and international levels.

Haddad also taught as a university professor for over 20 years with institutions such as Indiana University, Saint Thomas Aquinas College in New York, the School of International Training in Vermont, Mohamed V University in Rabat and Al Akhawayn University in Ifrane. At the World Learning School of International Training, he was for ten years the Academic Director for the SIT Morocco Program and area thought leader for the Academic Directors community.

Haddad’s publications in English, Arabic, French and Spanish, both academic and journalese, span the topic areas of geo-strategy, social sciences, development, entrepreneurship, communication and management as well as topics of general interest.


Growth Strategies

The New Normal, The Metaverse, And The Future Of Hospitality

Leading at a time of inevitable exposure to disruption requires a will to embrace continuous innovation as a way of life- as a philosophy of work.


Five Winning Behaviors Of Successful Entrepreneurs

Being an entrepreneur may be second nature to some, but becoming an entrepreneur is possible too.


How Managers Can Weather The Impact Of The Coronavirus Pandemic On Their Businesses

Creating a culture of trust requires behaviors and attitudes based on transparency, honestly facing reality, laying the groundwork for mutual loyalty, correcting errors, good management of expectations, and a sense of accountability. In times of crisis, it is imperative to reinforce these attitudes on a daily basis.

Growth Strategies

Why Entrepreneurs Should Better Understand The Psychology Of Their Collaborators

Four tips on why understanding the character of your collaborators is essential for the realization of your objectives.


Blockchain Is Not Only About Bitcoin

Blockchain is neither a new monster in the zoo nor a trendy stuff that will deflate before we know it, but a serious technological development

Starting a Business

Five Lessons On Growing A Business Giant

The Fourth Industrial Revolution winners will be those with the boldest ideas, powerful visions, and effective tools.

More Authors You Might Like