She has worked for more than 20 years in leadership and/or consulting roles within international blue-chip organizations and across various industries, including e- commerce, banking, fast-moving consumer goods (FMCG), and human development. She has managed her own consulting firm called Stories, and held leading roles in Coca-Cola, the UNDP and so many others. Through these, she has coached thousands of individuals to find and articulate their purpose.
She has also developed a track record in creating and implementing integrated internal and external marketing and communications plans, using effective customer resource management, digital/social media, content, campaigns, influencer management and affiliate marketing, video production, design, public relations, events, and community engagement.
Lubna has also spoken in and moderated large conferences, including TEDx, Euromoney Conferences, etc., and trained teams in global organizations including Coca-Cola and UNDP. Through her talks, she has shared the stage with ministers, leading entrepreneurs, and global innovators including Steve Wozniak, co-founder of Apple. Finally, she is a proud mum and an advocate for women in leadership positions.
Nothing makes Lubna happier than hearing a good story, and she truly believes that everyone has a beautiful story to share! She can’t wait to hear yours. Go ahead and book a call here.
Four Tips To Help MENA Entrepreneurs Pursue Their Personal Development Goals Through The Course Of The Holy Month Of Ramadan
This growth is consistent throughout the year, but if there is a month to be dedicated to self-improvement in the Middle East (and when the industry thrives), it would have to be Ramadan.
A couple of years ago, burnout was on the rise, to the point where the World Health Organization included it in its International Classification of Diseases, claiming that it's a syndrome conceptualized as result of chronic workplace stress that has not been successfully managed.