Mita Srinivasan

Founder and Director of Market Buzz International

With more than 30-years’ experience in the Middle East, Mita is a communications specialist who lives and breathes technology. She set up Market Buzz to help B2B businesses of all sizes successfully leverage PR and communications to establish a reputation in their key market segments. She has successfully assisted with the launch of new products, services, and startup companies.

Mita is also the online editor for SME10x, a B2B SME news portal, and a charter member at TiE Dubai, the local chapter for an international non-profit organization, fostering and supporting entrepreneurship through their key programs around mentorship and education, among others.

Mita is an active proponent of social media, conducting training sessions and workshops to empower her clients, colleagues, and business partners to maximize the use of these creative tools for communication, and successfully building it into PR and marketing strategies. She loves giving back to the community, and is happy to mentor and support worthy causes.

You can find more information on Mita on




Social Media

Too Much Of A Good Thing: How Over-Communication Can Erode Brand Perception

The ramifications of such excess on brand perception, and the importance of measured dialogue in the realm of digital marketing

Social Media

Short-Term Gains, Long-Term Losses: The Pitfalls Of Hard Selling On Social Media

While the allure of immediate sales through hard selling techniques may seem tempting, it's essential to recognize that such an approach can often backfire, leading to long-term damage, rather than sustainable success.


More Than Just A Moral Compass: The Power Of Ethical Business Practices

Business ethics is not just a checkmark on a corporate social responsibility checklist; it's a potent driver of positive PR that can shape public perception, foster trust, and ultimately bolster the bottom line.


By The Bootstraps: The Pros And Cons Of Going The Bootstrapped Way

As John D. Rockefeller said: "Don't be afraid to give up the good to go for the great."

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