Petra Smith

Founder and CEO, Squirrels&Bears

Petra Smith is the founder and CEO of Squirrels&Bears, an award-winning marketing and PR agency helping businesses to look and grow bigger. With over 15 years of combined in-house and agency marketing experience, working with B2B and B2C brands globally, Petra is a strong advocate of size not being an obstacle, and that squirrel or bear-sized, any business can create a visible brand that drives sales and customer loyalty.  



Decoding Consumer Behavior: Understanding What Makes Your Customers Tick

Marketeers who tap into the psychological aspects of consumer behavior can connect with their target audience on a deeper level, drive conversions, and build a loyal customer base that will help their business thrive.

Starting a Business

The Small Business Owner's Guide To Business Storytelling

The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements.

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