Ramy Assaf

Co-founder and CEO, Zbooni

Ramy Assaf is the co-founder and CEO of Zbooni. His vision and strategic direction for the business has catapulted it through business and product development, the acquisition of thousands of merchant businesses, its expansion across multi-territories including UAE, Saudi Arabia, Jordan, and Egypt, hiring of a diverse and talented cross-jurisdictional team, and the scaling to a multimilliondollar revenue organization. His experience as part of Middle East Venture Partners in selecting appropriate companies for investor funding, has helped Zbooni become one of the best capitalized startups in the region. Its latest funding came in September 2021 with the closing of a US$9.5 million Series A round. Prior to founding Zbooni, Ramy held a variety of business development, marketing, and venture capital roles. Before embarking on his career, he studied Business Administration and Political Science, graduating from the University of California Riverside. Outside of developing and growing one of the most exciting tech platforms, Ramy spends time with his wife and children, learns about religion and the spiritual sciences, and watches documentaries as well as the NBA. 


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