Shereen Tawfiq

Co-founder and CEO, Balinca

Shereen Tawfiq, the award winning Saudi co-founder and CEO of Balinca, stands at the forefront of financial education, driving transformative change through her edtech company. Shereen founded Balinca with the mission to demystify finance for non-finance individuals, establishing it as a pioneering force in cultivating financial literacy and decision-making skills by utilizing groundbreaking approaches that include games and simulations. 


Growth Strategies

Unicorns Vs. Zebras: Rethinking What Counts For Entrepreneurial Success In The MENA Region

Unlike unicorns, which prioritize rapid growth and sky-high valuations, zebras focus on sustainability, profitability, and social impact.

Starting a Business

Entrepreneurship 101: Don't Believe These Three Myths About Starting Your Own Business

Scaling your business will depend on your financial awareness as an entrepreneur.

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