You can be on Entrepreneur’s cover!

Kuwait's Festivity Offers Everything You Need To Plan For A Party In One Platform The platform makes event planning simple and convenient by gathering all services related to events ranging from private occasions, family gatherings, birthday parties, and all the way to wedding ceremonies, within a click away.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Festivity
Festivity co-founders Nasser AlTowaijri and Abdulwahab AlOthman

This article is part of a series on pioneering entrepreneurs in Kuwait that Entrepreneur Middle East has built in collaboration with Kuwait Finance House. Kuwait Finance House is considered a pioneer in Islamic finance or Sharia'a compliant banking, with it being the first Islamic bank established in 1977 in the State of Kuwait, and is today one of the foremost Islamic financial institutions in the world.

Launched in 2015 by Nasser AlTowaijri and Abdulwahab AlOthman, Festivity makes event planning simple and convenient by gathering all services related to events ranging from private occasions, family gatherings, birthday parties, and all the way to wedding ceremonies, within a click away. Saving time and effort to deal with multiple vendors and suppliers, the platform includes options for chairs and tables, dedicated staff and related entertainment utilities. The co-founders had the idea when they hosted a dinner reception for a mutual friend and realized a need for an online platform to find and book options for catering, entertainment, valet parking, and even heaters. At the time, there wasn't an online solution, and after conducting research, they decided to the financial and technical analysis to debut a premier marketplace delivering event and gathering services.

The result? Co-founder and CEO AlTowaijri credits Kuwait's young and eager market space that made entering the events sector favorable for the startup. Compared to traditional event planning services wherein you must pay various services providers, Festivity offers a fresh approach as they provided transparency in pricing and accurate pictures and videos of the item, with payment options available, all in one platform.

With the aim to become the go-to online platform for anyone planning an event, AlTowaijri says they're aiming for geographical expansion for the year ahead, plus growth targets and adapting advanced technologies. And his tip to fellow entrepreneurs? "Personally, I'd search for opportunities in the B2B. My advice would be to research the market precisely and fight any kind of despair during the journey."

Excerpt from a conversation with Nasser AlTowaijri, co-founder and CEO of Festivity:

What has been the most negative feedback on your services that you have received and how did you go about it?

We don't name them negative feedback; we see them as points to be enhanced and fixed to give better customer experience. For example, one of the companies decided to use the platform for an internal employees' event, they refused the idea of online payment and it must be processed through their financial cycle. After that incident, we decided to introduce the B2B model which covers this part and much more.

What are some of the main considerations that entrepreneurs should keep when starting up a business in Kuwait and why?

Entrepreneurs should keep in mind governmental procedures. Sadly, Kuwait's startup ecosystem is poor and needs a lot to be enhanced. A lot of approvals required, no connectivity between departments and ministries, everything should be done manually. As a small society, the opinion spreads very fast in both negative and positive way.

Related: YallaBit Offers Kuwait Residents A Simple And Fast Way To Enter The Crypto Market

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Growing a Business

How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality content that aligns with their brand's mission.

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.