Mirzam's Kathy Johnston On The Chocolate Making Process, Being Part Of Expo 2020 Dubai, And More Kathy Johnston, Chief Chocolate Officer, Mirzam discusses the brand's origins, its partnership with Expo 2020 Dubai, what makes the boutique chocolate maker different, and how each chocolate bar is made.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Launched in September 2016, Mirzam is a homegrown bean-to-bar chocolate factory based in Dubai's Al Serkal Avenue. In this #EntMETalks episode, Kathy Johnston Chief Chocolate Officer discusses the brand's origins, with its cocoa beans originating from plantations located along the historical Spice Route, inspired from how Arab traders used to gather to sell to international buyers. With various chocolate brands in the industry, Johnston points out the defining factors of a Mirzam chocolate is the intricate thoroughness from how each chocolate bar is made by hand, plus how the team behind the brand is a valuable asset.

Besides gaining recognition with awards from the international Chocolate Awards and London-based International Chocolate Academy, the artisan chocolate brand has signed up as one of Expo 2020 Dubai's F&B licensees. As Expo 2020's artisanal chocolate licensee, Mirzam would collaborate with the Expo brand to create and distribute two collections that will be sold through Expo's sale network. Its undisclosed owners and Johnston, who is an integral part of the launch team, notes how the partnership has validated the brand for a prestigious project, considering the competition in the market.

Johnston also explains the boutique chocolate factory's production process, which visitors can see and watch the factor where the chocolate is also sold, from sorting the beans by hand to the winnowing machine, then chocolate being ground, and later tempered and wrapped. Truffles, brownies, cake and drinks are also made. Her advice to entrepreneurs? "Don't let the amount of work and stories of amount of the road bumps and challenges stop you from doing it, because you do overcome them."

Related: #EntMETalks: The Best (And Worst) Advice You've Received As Entrepreneurs

Related Topics

Business News

Airbnb Renter Discovers Hidden Door, Says Police Confirm There's a Secret Unit Upstairs With 'Surveillance': 'A Terrifying Experience'

One bride-to-be was in for a not-so-welcome surprise when she discovered a secret door in her Airbnb rental.

Thought Leaders

10 Reasons Why You Need a Business Coach

Gain the tactics, skills and insight you need to achieve professional, financial and personal growth.

Health & Wellness

How Taking Up Boxing Transformed My Outlook on Entrepreneurship

Few things have taught me more about entrepreneurship than getting into boxing. Here are the three most important lessons I've learned from my time in the ring.

Social Media

21 Things Science Says Your Facebook and Instagram Feeds Reveal About You

Social media affects nearly every aspect of our lives.

Leadership

Are You Failing Your Employees? Take These 3 Steps to Become a More Supportive and Empowering Leader.

Here are three steps to help you move in the direction of becoming a better leader.

Growth Strategies

Understanding The Middle East's Skills Gap

Unemployment is one of the biggest challenges that the Middle East faces, and has faced for quite some time. In this very youthful part of the world, competition for jobs creates an overwhelming amount of pressure on job seekers and on companies alike.