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Social Investors, Social Activists And Social Ventures Talk Back: What's Happening In MENA? In the western markets such as the U.S. or Europe, capital structures are becoming more inclusive for social enterprises. But what's happening in regions such as MENA?

By Genny Ghanimeh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

In analyzing the capital flow for social enterprises, the picture behind this reality around the world adjusts depending on what region you go to. In the western markets such as the U.S. or Europe, capital structures are becoming more inclusive for social enterprises. But what's happening in regions such as MENA?

Badr Jafar

Badr Jafar

Crescent Group

"It's tough. The funding circles in our region do not yet see this space as a robust enough asset class to warrant serious attention. There is a broad perception that there is a definite trade-off between social impact and financial returns, and so I have heard many investors argue that they would rather contribute to social gains through straight charity without mixing it up with profit-seeking. For this reason, I always advise budding social entrepreneurs in MENA seeking financing not to overly pitch the social aspect of their ventures and instead to focus on financial metrics when presenting their ideas. I do envisage this will change gradually over time as the investment community increasingly appreciates the collective value of the triple bottom line, but we are not there yet."

Medea Nocentini

C3 Consult & Coach for a Cause

"Social entrepreneurs in MENA have to make a choice when registering their license: either as non-profits, in which case they cannot raise funds from typical investors or generate revenues from trading activities (limiting their opportunities to scale and sustain themselves through business activities), or as for-profits, in which case they are not allowed to raise donations or apply for grants (limiting their opportunities to leverage the powerful combination of investments and donations that their social enterprise status could unleash). In a region where social and environmental needs are pressing, social enterprises have significant market potential. We might not need to label Middle Eastern social enterprises as such, as they represent attractive investment opportunities by the nature of the market."

Ali El Idrissi

J.P. Morgan Social Finance

"In MENA, there has been a flurry of new initiatives supporting entrepreneurship from competitions such as the Hult Prize, the MIT Enterprise Forum Arab Startup Competition or the MIT Global Startup Workshop to accelerators and incubators such as Oasis500 in Jordan, Flat6Labs in Egypt and international networks like Endeavor and Ashoka expanding their MENA footprint. However, the amount and diversity of funding still lags behind other emerging markets and there is a significant opportunity for high-quality MENA social enterprises to tap into international networks and funding sources, which rarely have access to such investment opportunities. In parallel, philanthropic capital in the region should be used in a more strategic way and provide early stage funding for social businesses. There is an opportunity for large philanthropic organizations and corporates to act as pioneers in providing this type of capital."

Soushiant Zanganehpour

Soushiant Zanganehpour

Skoll Centre for Social Entrepreneurship

"From my experience advising in the region, I see a range of options available to SE's for their first financing. Regional competitions like MIT Arab Business Plan or Acumen Dubai's regional social venture challenge provide chances for those with a bit more than a simple idea to compete for early stage pre-seed funding. Those with just a pitch, a nimble business plan or small working prototype, can access the local accelerators like Oasis500 and Flat6Labs for early stage business development support and funding, usually for a 10-15% equity swap. Bootstrapping is another option that many SEs rely on; there is no quicker way of testing a value proposition and an idea's efficiency when you're using your own funds. Finally, some SEs do engage in an emerging and informal angel network of high net worth individuals for seed or pre-seed financing in their home countries. Success and the existence of these networks very much depend on the level of local SE activities, the status of the ecosystem (like awareness about the concept), as well as the entrepreneur's ability to penetrate into various social networks."

Genny Ghanimeh

Founder and CEO, Pi Slice

Following her passions for microfinance and online industries, Genny Ghanimeh founded Pi Slice in March 2012 and negotiated a partnership agreement with MicroWorld from the Group PlanetFinance to build and administer the first microlending the online platform in MENA. Ghanimeh began her career in Development Project Finance, and later shifted her focus to finance and business development, where she honed her entrepreneurial skills in founding her first company Pro-ID in 2003. She also consulted in setting-up and managing a financial security semi-governmental company in Dubai, and in 2007, Ghanimeh founded and managed Pi Investments.

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