The 100: Dani Afiouni, Founder and CEO, Longevity Wellness Hub Dani channelled his expertise into a higher purpose: building a wellness ecosystem that empowers individuals to live with clarity, vitality, and purpose every day.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
This article forms part of The 100, Entrepreneur Middle East's annual guide spotlighting the most influential people across the GCC.
Dani Afiouni is a visionary wellness innovator and endurance explorer redefining how people approach longevity, performance, and holistic health. His journey into wellness began in some of the world's toughest environments—scaling six of the famed Seven Summits, completing the Amazon Jungle Ultra, running the North Pole Marathon, and conquering the World Marathon Challenge, where he completed seven marathons on seven continents in seven days. These extreme feats gave him profound insight into the connection between physical readiness, recovery, and mental resilience.
After nearly two decades in leadership roles at global organisations like PepsiCo and Omnicom, Dani channelled his expertise into a higher purpose: building a wellness ecosystem that empowers individuals to live with clarity, vitality, and purpose every day. In 2019, he founded Longevity Wellness Hub to bring performance-driven recovery science, cutting-edge diagnostics, and ancient healing modalities together under one integrated experience.
At the heart of the Hub is the Advanced Quantum Scanning System — the first of its kind in the Middle East. This AI-powered diagnostic uses biometrics, voice frequency analysis, and principles of quantum physics to reveal the body's precise needs within ninety minutes, mapping everything from nutrient deficiencies to immune response, hormonal balance, energy fields, and biological age. The scan then informs tailored wellness blueprints and targeted recovery protocols designed to unlock the body's innate capacity to heal and thrive.
Longevity Wellness Hub offers a wide range of science-supported therapies including hyperbaric oxygen chambers, cold-water immersion, compression lymphatic drainage, sound and light frequency therapy, infrared saunas, and hypoxic altitude training — all delivered in environments built with biophilic design and a deep focus on restoration, connection, and trust.
More than a wellness space, the Hub is a community — a sanctuary where high performers, wellness-seekers, and spiritual explorers come together to recharge and elevate one another. Its ecosystem extends to mobile recovery units and the manufacturing of the region's leading ice baths, ensuring accessibility beyond its physical centres. In March 2025, Longevity secured USD 4 million to expand into Dubai, Abu Dhabi, and Riyadh, advancing its quantum technology and launching five new locations.
Passionate about mental health, Dani has also completed a 150 km desert run to raise funds for the Emirates Society for Child Mental Health — a testament to his belief that wellness is a balance of mind and body. "Elevating the human experience requires holistic health — a peaceful mind in a strong body," he says. Today, he stands at the forefront of a movement shaping the future of human performance, helping people everywhere live longer, stronger, and with greater purpose.
