The 100: Ronaldo Mouchawar, Ex Co-Founder, Souq; Vice president, Middle East, Africa, and Türkiye, Amazon Ronaldo Mouchawar remains one of the most respected business leaders in the region, closely associated with the ascent of e-commerce as a major economic pillar and a driver of business modernisation.
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Ronaldo Mouchawar is a trailblazing entrepreneur credited with building one of the Middle East's first major e-commerce success stories. As co-founder of Souq.com, he helped unlock a digital retail economy that reshaped consumer behaviour, accelerated online business models and set the stage for a thriving regional e-commerce ecosystem.
Following the acquisition of Souq.com, Mouchawar has continued to lead digital-commerce growth as a senior executive with Amazon, contributing to innovation in logistics, payments and customer experience. His work enables millions of customers to benefit from accessibility, product choice and convenience — while providing new economic opportunities for sellers across the region.
A passionate advocate for entrepreneurship, he has been active in supporting the development of local technology talent, nurturing founders and building institutional knowledge within the digital economy.
Ronaldo Mouchawar remains one of the most respected business leaders in the region, closely associated with the ascent of e-commerce as a major economic pillar and a driver of business modernisation.
