Get All Access for $5/mo

The Best Of The Best: Hadafi Awards Three Female Entrepreneurs From The UAE Beating out 1000 entrepreneurs, 14 shortlisted projects and more than 600 submissions just from the UAE, three Dubai-based entrepreneurs were distinguished as winners of the Hadafi Women's Entrepreneurship Season 3.

By Pamella de Leon

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Hadafi
Hadafi champion Mouna Abassy presenting Izil.

Beating out 1000 entrepreneurs, 14 shortlisted projects and more than 600 submissions just from the UAE, three Dubai-based entrepreneurs were distinguished as winners of the Hadafi Women's Entrepreneurship Season 3. Taking first place was Izil by Mouna Abassy, an organic beauty product line with a focus on argan oil -commonly found in Morocco, where Abassy is from- as a main component. In second place was Rozan Designs by Rawan and Suzan Al Sadi, a fashion house offering trendy and practical hijabs for the modern woman. Third place was awarded to Mezza by Jiyhun Kum, a social dining platform developed to resolving two issues of living in a diverse citysocializing with the community and learning new languages.

The finalists and winners of Hadafi Women's Entrepreneurship Season 3 with the judges. Image credit: Hadafi

According to Potential.com, a learning solutions provider in MENA that founded Hadafi, winners received cash prizes, incubation and mentoring, "with a value totaling more than US$50,000." Staged at the Grosvenor House on February 28th, BPW Middle East Company and BPW Emirates Club Chairwoman H.E. Sheikha Dr. Hind Al Qassimi attended both the Hadafi Final Awards ceremony and gala dinner. The "treps presented their pitches and fielded Q&A sessions for a 10-judge panel, including PepsiCo MENA Director of Corporate Affairs Noha Hefny, WOMENA Managing Partner Chantalle Dumonceaux, and Girls in Tech UAE Managing Director Shaima Ghafoor.

Launched in 2013, Hadafi is a free development program and competition that provides female entrepreneurs with training, finance and support to found an enterprise. Previous winners are Wardat Store, a KSA-based e-commerce initiative supporting the community by working with local craftsmen and shops, and MICEit.co, an events booking and management platform in MENA. If you're interested, application eligibility includes being a MENA woman 18 years of age and above who wants to launch a startup or has founded a business in the past two years.

Pamella de Leon

Entrepreneur Staff

Columnist, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Growth Strategies

A Booming Market: A Look Into Saudi Arabia's Rapidly Evolving Food Delivery Landscape

Here's a glimpse into the transformative journey of food delivery in Saudi Arabia.

Side Hustle

She Had Less Than $800 When She Started a Side Hustle — Then This Personal Advice From Tony Robbins Helped Her Make $45 Million

Cathryn Lavery built planner and conversation card deck company BestSelf Co. without any formal business education.

Women Entrepreneur®

Winners Revealed For The Mastercard Women SME Leaders Awards 2024

The achievements of women who run SMEs headquartered or with offices in Eastern Europe, Middle East, and Africa, across 15 different award categories were recognized and lauded.

Growth Strategies

Steering Success For A New Era: The Project Management Office At Saudi Arabia's Public Investment Fund

It is time to reflect on where the science and art of project management stands as a means for navigating complex projects in the ever-changing dynamics of the global economy.