Get All Access for $5/mo

The Executive Selection: Skin Story Founded by UAE-based sisters-turned-entrepreneurs Rashi and Nidhi Sethi, Skin Story is a homegrown vegan, fragrance-free, non-toxic, eco-friendly, sustainable beauty brand.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Skin Story

Founded by UAE-based sisters-turned-entrepreneurs Rashi and Nidhi Sethi, Skin Story is a homegrown vegan, fragrance-free, non-toxic, eco-friendly, sustainable beauty brand.

Driven by the lack of beauty products catering to sensitive skin types, the brand has released a range of multisticks that can be easily applied on one's lips, eyes, or cheeks.

Available in three shades, the multisticks are manufactured in Korea, and infused with avocado oil, japonica seed oil, and marula oil.

The brand also ensures that each multistick is created without any harmful ingredients or components, thereby ensuring you can use them freely, without any worries or concerns.

Related: The Executive Selection: FarmHouseFresh

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Technology

Seamless 2024: Faisal AlHazza, Head of Product Management, Bayan Credit Bureau

Watch the video to learn more about Bayan Credit Bureau's commitment to empowering the fintech industry in Saudi Arabia.

Thought Leaders

10 TV Shows Every Entrepreneur Should Watch on Netflix

Have some free time on your hands? Get into one of these series.

Collaboration

Ask the Relationship Expert: 'I Lied to My Girlfriend and She Found Out'

This entrepreneur's partner is questioning everything after catching him in a lie.

Starting a Business

Egypt-Based Bustan Aquaponics Is Taking A Socially Responsible Route Towards Food Security

Entrepreneurship is often considered to be a means to personal wealth creation, but then again, every once in a while, you also come across business propositions that have the potential to be considered national assets.

Growth Strategies

Building Momentum: One Year Since the COP28 Concluded, Here's How the Event Has Impacted the UAE's Private Sector

Insights from L'Oréal Middle East, Accenture Middle East, Chalhoub Group, Radisson Hotel Group, Replate, E2D Food, and Fuelre4m.