Jordan-Based Agri Tech Startup Nestrom Raises Seed Funding From Regional Investors Co-founded by entrepreneurs Yousef Wadi, Kanaan Manasrah, and Shadi Al Shalabi in early 2017, Nestrom focuses on "delivering high-end, easy to deploy agricultural software products and solutions," and says that they aspire to "transform all farms into smart farms."

By Sindhu Hariharan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Nestrom

Nestrom, a Jordan-based agri-tech startup developing farm management systems, has raised undisclosed amount of seed funds from investors Propeller Inc, 500 Startups, global agricultural enterprise Agrimatco, Wamda Capital, and other angel investors. Co-founded by entrepreneurs Yousef Wadi, Kanaan Manasrah, and Shadi Al Shalabi in early 2017, Nestrom focuses on "delivering high-end, easy to deploy agricultural software products and solutions," and says that they aspire to "transform all farms into smart farms."

In addition to tracking financial aspects, the company's flagship product enables operational tracking of the workforce and environmental parameters, helping farms make informed decisions. Nestrom's operations are currently in the MENA region, with solutions currently deployed in farms in Jordan and Saudi Arabia, and the startup has also raised an undisclosed amount from Propeller as part of its acceleration, prior to the current round.

Commenting on the fundraising, Nestrom founder and CEO Yousef Wadi says, "The agriculture space is usually neglected when it comes to enabling technologies but is of high importance as food demand and world's population grow." He adds that their investor Propeller provided them product and strategic support to "go from ideation to market within only a year," and strategic investment from Agrimatco and other angels in this round, validates Nestrom's value proposition. ""Fundraising is part of scaling the business and providing initial value that is scalable is the most important factor. Being able to showcase your product and value with your first set of clients is key… Finding key investors are more important than just getting funding is critical for your survival," says Wadi, explaining the fundraising journey.

Manaf Asfour from Propeller Inc. (a tech startup accelerator in Jordan) says, "Nestrom was a no-brainer for us. At Propeller we are interested in high-tech startups solving meaningful problems, and Nestrom was just that- a super solid team supporting one of the most crucial sectors to every economy that is severely underserved." He adds that with food safety, demand and global trade becoming key issues for the Middle East nations, companies like Nestrom "are becoming an integral part of any agricultural business' success."

Related: Jordan Welcomes BeyondCapital For Development Of Local Entrepreneurial Ecosystem

Sindhu Hariharan

Former Features Editor, Entrepreneur Middle East

Sindhu Hariharan is the Features Editor at Entrepreneur Middle East.  She is a financial consultant turned business journalist with a FOMO when it comes to everything technology.

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Starting a Business

7 Lessons I Learned From Selling a 6-Figure Blogging Business

Here are a few critical lessons from my experience building and selling a successful blogging business.

Franchise

These Are the 10 Hottest Franchise Categories For 2024

Based on the trends, we're predicting which categories will be all the rage in 2024. Check out the list.

Entrepreneurs

SARsatX

SARsatX is a space startup that delivers near-real-time earth observation data and analytics independent of weather conditions, day or night, which assists decision making.

Entrepreneurs

UAE-Based Startup Wahaj Solar Aims To Produce Low-Cost Solar Power That Can Be Used Across An Array Of Applications

With the UAE building the world's largest solar power plant in Abu Dhabi, there probably hasn't been a better time to invest in renewable energy.