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What Investors Look For When Evaluating Your Pitch: Chantalle Dumonceaux WOMENA co-founder Chantalle Dumonceaux, who oversees investments strategy and operations, shares factors that they evaluate when startups pitch.

By Chantalle Dumonceaux

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The right fit: sometimes we don't choose an investment not because we disqualified the company based on any of the points I mention here, but simply because it isn't right for us. I may have a particular passion for consumer apps, and you are a green tech company. Don't take it personally. Keep your feelers out there. Make yourself as visible as possible so investors can find you. Here are some things I look for in a startup's pitch:

1. A STRONG TEAM Are you able to see this through to completion? Are you truly passionate about it? Is the founding team balanced?

2. A LARGE AND GROWING MARKET Are the market conditions favorable to a strong team's success if they execute well?

3. CUSTOMER VALIDATION Do the customers in this market want what you are planning to provide?

4. COMPETITIVE ADVANTAGES If they want it, do they want it from you? Can you provide it better than others in order to have a strong foothold in the market?

5. INVESTMENT TERMS Is the ROI potential high enough to offset risk sufficiently? This usually means a multiple of at least 10x in five years.

6. PREPARATION Are the financials well-thought through? Do the founders understand their own business? Are they punctual and professional?

Chantalle Dumonceaux

Co-founder, WOMENA

Chantalle Dumonceaux oversees operations, strategy, and investments at WOMENA. She worked in Zurich and New York with startups and angel groups, where she has been involved in every facet of the angel investment process. Upon seeing what a positive impact angel groups make on society, women, and entrepreneurship, she decided to specialize and co-founded this platform to help Gulf women get involved in angel groups. She received her Bachelors in Economics from Columbia University. 


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