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Aligned For Growth: Dubai Is A Hotbed Of Opportunity For Entrepreneurs In the four years up to 2016, the UAE digital and technology sector saw 234 private investment deals amounting to over US$1.1 billion, while in 2016, the UAE topped the Middle East and North Africa (MENA) league table in both value and number of tech deals.

By Neil Petch

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The Financial Times describes entrepreneurs as individuals who are "drawn to opportunities, innovation and new value creation." All over the world, entrepreneurs are the people behind the businesses that become market leaders. Steve Jobs famously started Apple in a garage. Elon Musk turned Tesla from an engineering project into a global powerhouse. And Uber co-founders Travis Kalanick and Garrett Camp conquered the world one city at a time.

In the four years up to 2016, the UAE digital and technology sector saw 234 private investment deals amounting to over US$1.1 billion, while in 2016, the UAE topped the Middle East and North Africa (MENA) league table in both value and number of tech deals. More generally, small businesses in Dubai are a force to be reckoned with, making up 95% of the region's businesses and 42% of its workforce.

The entrepreneurial mindset sees opportunities where others see competition or even saturation. But starting a business is hard work. An environment that's geared towards making your idea a success will be a huge help, and Dubai and the UAE fit the bill. So let's explore how you can get the best from starting up your business in the region.

Are small businesses in Dubai really booming?

Despite some gloomy headlines over the last few years, Dubai's economy is looking healthy. The Economic Development Committee expects the economy to grow by 3.1% this year and this figure is further supported by independent research firm Emirates NBD; though the IMF believes growth this year will be nearer 2% for the UAE as a whole.

Within that environment, small businesses in Dubai and the UAE more widely continue to grow. Back in 2012, close to 17,000 new licences were issued, but by 2015 the figure was nudging 23,000. Over 40% of MENA startups find their way to the UAE, and Emirates NBD suggests that nearly 200,000 new firms could be established in Dubai by 2020– 95% of them SMEs.

There's also Expo 2020, just three years away and anticipating 25m visitors from all over the world. Last year more than 1,200 Expo contracts were awarded, amounting to AED 2bn, and so far nearly half of those have been awarded to SMEs. If Expo 2020 is the UAE's big chance to show off to the world, the figures suggest the country's support for new businesses will be a key exhibit.

How can you get set up?

So with the economy on an upward tilt and multiple contracts up for grabs, there's plenty of scope for small businesses in Dubai. But what about the practicalities? In recent years, government and private enterprise have become increasingly aligned in their support for the practical side of setting up a new business, which has seen the UAE climb eight places to number 34 in the latest World Bank "Ease of Doing Business' overall rankings.

There are several different ways to set up a new business in Dubai. You can choose Sole Proprietorship, in which you hold 100% of your business, control all operations and retain 100% of any profits. Or you could choose a Limited Liability Company (LLC), a legal entity in itself requiring 2-50 shareholders, each liable for their share in the company. Then there's a partnership, in which two or more people share ownership of the business.

There are other routes too, and while it's for you to determine which structure best suits your business, it's worth enlisting a regional expert to help navigate the options and find the one that's right for you. You need to factor in the future growth of your business as well as its immediate position, so taking professional advice is important.

Beyond the "mainland' options, the free zones in the region are a major draw, with 45 in the UAE and more than 20 in Dubai. These industry-specific hubs offer a range of incentives including exemption from import, export and corporate taxes. In the first half of 2015, total UAE free zone trade was worth AED297 billlion. But it's not just about financial incentives. Setting up in the appropriate free zone for your industry puts you in the middle of localized, specialized expertise, with like-minded businesses and countless networking opportunities on your doorstep.

What's the government doing to help?

In recent years the government has been focusing strongly on SMEs, aiming to increase the sector's contribution to around 45 per cent of GDP by 2021. That plan entails creating 370,000 jobs, aiding around 40,000 businesses and adding AED65 billion to the economy. The Khalifa Fund, a specialist fund set up to promote and champion entrepreneurs, has put more than AED2 billion towards helping local enterprises. New businesses are firmly integrated into Dubai Vision 2021, and looking even further ahead the UAE Centennial 2071 plan aims to establish an economy based on innovation, leadership and advanced industries.

Then there's Dubai SME, a division of the Department of Economic Development (DED), which since its formation in 2002 has supported more than 4,000 projects and secured almost AED3.3 billion in contracts for small businesses in Dubai. The Dubai SME news page reveals a flurry of recent activity, all aimed at helping entrepreneurs find their feet. In recent months, the Mohammed Bin Rashid Fund (MBRF), the agency's financial arm, has teamed up with UAE peer-to-peer finance platform Beehive, aiming to facilitate SME financing and boost SME performance.

Then in March Dubai SME announced START –a new competition established as part of the Careers UAE fair– offering total prize money of AED 1 million for future UAE entrepreneurs. Finally, in April, a memorandum of understanding was signed between the DED and the IP Academy Singapore, establishing the Dubai Intellectual Property Centre which will help entrepreneurs to protect their intellectual property.

How private enterprise is helping to drive growth

In May this year, Dubai SME released a report covering the period from 2013 to 2016 which showed that, in the MENA region, the UAE reigns supreme in terms of SME investment. While some of this can be attributed to the recent blockbuster deals for Careem and, even without them the UAE comes out on top. Factor them in, and last year saw a 70% overall jump in the value of tech investments in MENA.

Accelerators, incubators and private equity all contribute too. The Government-backed Dubai Future Accelerators initiative brings together entrepreneurs, top companies and government partners in a 9-week programme aiming to foster collaboration and investment. Also there's a wealth of private firms such as In5, Turn8, Impact Hub and Astrolabs, helping startups and their entrepreneurial founders to develop their businesses in a community of like-minded individuals. While these initiatives are mainly about securing investment, they're also about enabling startups to build, grow and become revenue-generating enterprises as quickly as possible.

Venture capital firms also play a major role and alongside newer, smaller players such as Venture Souq and Envestors, more established firms like Wamda Capital and Beco Capital, both based in Dubai, are still highly sought after. In 2015, Wamda Capital announced a new regional growth stage investment fund aimed at new business initiatives worth $75 million, the largest of its kind in the region to date.

Improving financing – a traditional hurdle

Traditionally, setting up in the UAE hasn't been without its problems. For all the bravado of pushing new firms, securing finance hasn't always been easy, and struggling businesses have sometimes been treated harshly under the country's legal systems. But the bankruptcy framework has recently been reviewed, putting less emphasis on recrimination and more on the opportunities to restructure struggling companies in a positive way. And earlier this year Dubai SME launched a new ratings system for companies with turnover between AED1 million and AED200 million. While voluntary, this is a useful initiative which gives investors a mechanism to assess the prospects of businesses they're interested in.

The view from the ground

Investment in small businesses in Dubai continues apace. Private enterprise is behind it and the government is unrelenting in its efforts to champion startups. Meanwhile, long standing difficulties like financing are improving, and investment levels still put other MENA countries in the shade.

But how does this all translate on the ground? According to Dubai SME's latest Business Confidence Index (BCI) survey, the mood among startups is buoyant this year, with confidence higher in small businesses than in larger ones. In the first quarter of this year 78% of new businesses indicated that their business operations were not being impacted by any hurdles, a steady increase from the previous quarter.

Not all of this is down to entrepreneurial optimism. But what's certain is that while bags of enthusiasm and drive are important in growing your business, an environment that's geared towards helping such businesses to succeed is essential. Of course nobody cares as much about your company as you do. But as it stands, you're unlikely to find another country where the government and the economy are so positively aligned to your success.

Related: Building Up A Startup Hub: Dubai Is Committed To New Businesses

Neil Petch

Founder and Chairman, Virtugroup

Neil Petch actively assists over 300 entrepreneurs and startups to conceive, plan, and build their businesses on a monthly basis.

After launching Virtuzone as the first private company formation business in the region over 10 years ago, Neil has led the company to set up more than 16,000 businesses, making it the largest, fastest-growing and best-known setup operator in the Middle East.

As the chairman of the holding company, Virtugroup, Neil also leads VirtuVest, an in-house angel investment vehicle; Virtuzone Mainland, a provider of directorship services, corporate sponsorship and facilitator of local Dubai and Abu Dhabi company setups; and Next Generation Equity, a citizenship-by-investment firm. Virtugroup has invested in and supported the growth of multiple companies and delivered passports in over 10 different jurisdictions. Virtugroup also enjoys partnerships with Dubai FDI, the Chamber of Commerce, Dubai Holdings (ARN), VFS, Regus, Etisalat, KPMG, Aramex and Beehive, and has received awards from Arabian Business and Entrepreneur Magazine, among others.

In addition to starting up businesses, Neil has held leadership roles in several companies. He helped establish ITP, the largest media publishing house in the Gulf, which he oversaw growing from two to 600 employees. At ITP, he spearheaded the launch of over 60 digital and print titles, including Time Out, Harper’s Bazaar, Arabian Business, Ahlan and Grazia.

As Managing Director of ENG Media, Neil launched the Coast FM radio station and numerous magazines, including MediaWeek. For the last seven years, Neil has also served as Chairman of GMG, the world’s first interbank financial brokerage based out of Dubai, with offices in DIFC and London. Due to his extensive knowledge and expertise, Neil has been appointed a member of the ‘Ease of Banking’ panel organised by the Chamber of Commerce.

Having lived in over a dozen countries and with a career spanning over 25 years in the UAE, Neil has the ability to merge astute cultural insight with fresh thinking, leveraging his seasoned business acumen, intuition and black book to repeatedly bring ideas to living, breathing success stories.

Neil has appeared in BBC (Dubai Dreams) and ITV (Piers Morgan) features on Dubai, as well as programmes on BBC World and Sky. He has participated as a judge on the radio programme Falcons’ Lair, an entrepreneurship reality show loosely based on the BBC production Dragons’ Den, as well as a similar TV competition hosted by MAD Talks. He now hosts Starting Up on Dubai Eye 103.8FM, the only national weekly show for the startup community in the world’s startup capital.

Neil also lends his in-depth market insight to fellow entrepreneurs and helps cultivate Public Private Partnerships as a Task Force Member of the Advisory Council, a coalition of key decision-makers and prominent movers of the UAE business landscape, led by EMIR and the Ministry of Economy.

He is also a regular speaker, panelist, and economic commentator, specialising in the SME sector.

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