📺 Stream EntrepreneurTV for Free 📺

Having Claimed A Top Spot In The UAE's App Store Charts, Vurse Gets Ready To Expand In The MENA The platform claimed the top spot two days after its launch on the iOS App Store, by beating contemporary legacy platforms such as TikTok, Amazon Prime, and Netflix.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Vurse

Vurse, a UAE-based decentralized social media platform, has clinched first place in the iOS App Store category, "UAE Entertainment and Top Free Apps." The platform claimed the top spot two days after its launch on the iOS App Store, by beating contemporary legacy platforms such as TikTok, Amazon Prime, and Netflix.

With a mission to be a disruptor in the creator economy, Vurse empowers creators with a platform that is designed to boost undiscovered talents and help creators meaningfully engage with global communities. As such, creators that have joined the platform as early adopters have been able to garner over 50,000 followers over a period of a few weeks.

Founded by Shadman Sakib in 2022, Vurse's soft launch took place in India in 2023, where the platform received over a million downloads within the first three months of entering the market. With a specific focus on reimagining the social media and short videos ecosystem, Vurse has also hosted a total of 20 million in-app events with audiences across cultures and geographies, all while maintaining an average user session time of 22 minutes.

Source: Vurse

By spotlighting diverse voices and empowering users to shape their own narratives, Vurse is working towards pioneering a more human-centric internet. As for the road ahead, Sakib and his team will work towards refining Vurse's algorithms to further boost underrepresented voices while simultaneously exploring features such as monetisation options, non fungible token (NFT) integrated ecosystems as well as fan tokens to enable creator-community bonds.

Related: Vurse Founder Shadman Sakib On The Value Of Partnerships For Startups

News and Trends

RAKBank Launches Its Inaugural SME Confidence Index Report In Collaboration With RFI Global

With SMEs contributing over 50% to the UAE's gross domestic product (GDP), the report also forecasts a strong economic outlook for the nation in 2024.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Growth Strategies

Following A Management-Led Buyout Of All Equity Held By Its Previous Investor, UAE-Born Fitness Brand GymNation Is All Set For A New Phase Of Growth

GymNation co-founder and CEO Loren Holland shares his vision for the UAE-born business to play a lead role as the GCC region's movement partner.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Growing a Business

'You Need to be a Non-Expert': Why Billionaire Naveen Jain Believes Outsiders Make the Best Entrepreneurs

Naveen Jain founded microbiome testing and supplements company Viome by believing he didn't need expertise to disrupt an industry.