Turning Climate Anxiety Into Empowerment: Advocating For A Greener World Through Creative Content Creation Digital platforms have become hubs for creative content, enabling individuals to share personal narratives, tips for sustainable living, and the impact of climate change on people's lives.

By Ian Gill

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

As one of the pressing challenges of our time, climate change has seeped into the very core of our social consciousness, sparking conversations, and igniting a fervent desire for change. Amidst looming climate anxiety, there is also a great opportunity for empowerment and action, through digital platforms, as well as events such as the recently staged 28th edition of the Conference of the Parties of the United Nations Framework Convention on Climate Change (COP28).

Over the past decade, climate discussions have seen a significant increase, particularly among the younger generations, with social media and content platforms quickly becoming an epicenter for discussions on sustainability, climate action and environmental advocacy. In August 2023, a Penn State-led study highlighted TikTok's impact on cultivating empathy for climate change within the farming community during the COP26 summit, using engaging content that connected consumers with farmers, emphasizing the link between food production and climate dynamics.

Engaging content sparks conversations and fosters a sense of community around climate action. The emotional appeal of climate-related stories, statistics, and visuals resonates deeply with audiences. Digital platforms have become hubs for creative content, enabling individuals to share personal narratives, tips for sustainable living, and the impact of climate change on their lives. This engagement not only spreads awareness, but also instigates collective action.

Related: A Leadership Roadmap for Sustainability Success

TikTok, as a global platform, has emerged as a popular destination for communities to have these important conversations and raise awareness around the most important issues affecting our collective future. Harnessing the power of creativity, the TikTok community continues to raise sustainability awareness and advocacy. Popular hashtags such as #ClimateChange, #ClimateAction, and #SustainableLiving have garnered 6.6 billion video views, 2.5 billion video views, and 1.9 billion video views respectively, to date.

On TikTok, climate advocate, such as Mariam Solika from Egypt, Summer Dean aka Climate Diva from the US and Canadian creator Hazel Thayer, bring their own unique spins in spreading awareness and action. These content creators offer actionable steps, including reducing carbon footprints, advocating for policy change, and supporting eco-friendly businesses, providing audiences with a roadmap to contribute positively to the cause.

To combat climate misinformation, TikTok launched a policy in April, removing content that denies scientific consensus on climate change. This involved a collaboration with the UN to create a search feature directing users to credible climate information, which has already attracted over 17 million views. Additionally, TikTok introduced a $1 million initiative with the UN and Purpose's Verified for Climate program. This brings experts from Brazil, the UAE, and Spain to help TikTok creators produce educational content, addressing climate myths, and encouraging climate action within the community.

Furthermore, as part of the global #ClimateAction campaign this year, TikTok has teamed up with Emirates Nature-WWF to launch "Nature Diaries," an exclusive video series featuring eight immersive episodes combining education and adventure with the aim to foster climate action and climate literacy. By supporting initiatives such as Verified for Climate and collaborations with organizations like Emirates Nature-WWF, TikTok aims to promote climate literacy, empowering its diverse community to drive positive environmental change.

While the climate crisis is daunting, we are not powerless. Every piece of content created, every story shared, every action taken, adds up. It's about turning climate anxiety into empowerment, transforming concern into action, and using our collective voice to advocate for a greener world.

Related: Incorporating Sustainability Principles As Entrepreneurs: The How-To

Ian Gill is TikTok's Global Head of Sustainability, setting and driving TikTok's operational decarbonization strategy, as well as the in-app climate and sustainability related features and content. Before joining, Ian was a sustainability consultant, specializing in developing and implementing sustainability strategies for international tech companies.

Related Topics

Growth Strategies

Following A Management-Led Buyout Of All Equity Held By Its Previous Investor, UAE-Born Fitness Brand GymNation Is All Set For A New Phase Of Growth

GymNation co-founder and CEO Loren Holland shares his vision for the UAE-born business to play a lead role as the GCC region's movement partner.

Growth Strategies

A Decade In Review: Elie Habib, Co-Founder And CTO, Anghami

"I remain committed to this path, embracing the title of a builder, and eagerly anticipating what the next 10 years may hold. I aspire to perpetually stay teachable and evolve, ensuring that each day is filled with excitement for the projects I'm building."

Lifestyle

Entrepreneur Escapes: Radisson RED Tbilisi

Business meets pleasure in the heart of a historic city.

Business News

Airbnb Renter Discovers Hidden Door, Says Police Confirm There's a Secret Unit Upstairs With 'Surveillance': 'A Terrifying Experience'

One bride-to-be was in for a not-so-welcome surprise when she discovered a secret door in her Airbnb rental.

Thought Leaders

8 Reasons Why We Need Entrepreneurs Now More Than Ever

Entrepreneurship is the driving force behind the global economy's growth. Now more than ever, we need new entrepreneurs to spur innovation.

Starting a Business

Startup Spotlight: Hong Kong-Based ViAct Is On A Mission To Create A Safer Work Environment In Risk-Prone Industries

While ViAct is now a part of the MBRIF Innovation Accelerator program with a goal to prepare for a Series A funding round, its journey in the UAE began through a participation in the Dubai Centre for Artificial Intelligence's (DCAI) accelerator programs.