Drivers Of Change: Advancing Women's Inclusion In The Economy The World Development Report (WDR) 2019, released by World Bank under the title The Changing Nature of Work, states that developing the skillsets of all members of society, especially women, and enabling them in their workplace will protect communities around the world from the negative impact of technology.

By H.E. Reem BinKaram

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

As we gear up for the upcoming Women's Economic Empowerment Global Summit (WEEGS) running from December 10–11, 2019 in Sharjah, I would like to take a deeper look at the concept of empowerment, and what it entails. This brings to fore several questions: how long will it take to attain this goal, and for how long will the enterprise I lead, NAMA Women Advancement Establishment (NAMA), continue along this journey? Also, is there a finish line we need to cross, which will signal the conclusion of our journey?

At NAMA, we believe that empowerment is a way of life; it has no boundaries, no end. It marches on to keep abreast of socioeconomic development, which continues to evolve globally, and is influenced by a whole gamut of factors. Of course, it cannot ever be stopped in its tracks. This is evidenced by the many reports and international studies that call for the need to prepare for any-minute change in economies and societies. This puts in perspective the critical need to shape attitudes, which will embrace lifelong learning and be naturally adaptive to change.

The World Development Report (WDR) 2019, released by World Bank under the title The Changing Nature of Work, states that developing the skillsets of all members of society, especially women, and enabling them in their workplace will protect communities around the world from the negative impact of technology. It is safe to say that the rate at which the digital world is evolving, several workforce skillsets that are relevant and required today will be rendered obsolete tomorrow.

Based on this, we build partnerships that are aligned with the global march towards a just and sustainable future for everyone. We reach out and communicate with women from all walks of society to design and execute women's economic empowerment programs, which we consider a stepping stone for the creation of equitable opportunities and sustainable partnerships with community.

The wave of economic underperformance and slackening development in some societies has sounded the alarm for several international organizations. If unchecked, the impact of this deceleration will have a cumulative negative impact on both advanced and developing societies, which in turn, will pose a huge hindrance to the timely attainment of the UN 2030 Sustainable Development Goals (SDGs).

The biggest casualties of underdevelopment are always women, especially in societies plagued with high rates of unemployment and limited resources. They are doubly impacted by disparity within a society, the continuance of which translates into an apparent productivity gap, as well as lack of opportunities for the next generation of both women and men. Societies where women do not enjoy comprehensive empowerment will witness social imbalance, and also pose a risk of sociocultural instability in the long run.

Related: Polling The Success Of Women In The UAE

This is a permanent threat to our collective future and to the global socioeconomic fabric, and has been the driving force behind NAMA's goals and our concerted efforts to establish a strong network of regional and international partners to advance the women's empowerment agenda. Needless to say, we are also driven by logic. Roughly constituting half the world's population, women only make up about 48% of the global workforce. Though the rates for their counterparts have also been declining, they are still higher at 75%. The closing of this gap and creating more economic opportunities for women could add up to US$12 trillion by 2025, a McKinsey report has said.

In a few days' time, WEEGS –a proud product of one of NAMA's most significant partnerships with UN Women, and the realization of the vision of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA– will be held in Sharjah under the patronage of H.H. Sheikh Dr Sultan Bin Mohammed Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah.

The purpose of this international summit is to bring our global and regional partners together to find sustainable mechanisms that will have a far-reaching impact on the efforts to push women's inclusion in the economy. Achieving better results in the field will not only benefit the lives and livelihoods of girls and women, but also have a wide-ranging positive impact on human development, labor markets, productivity, GDP growth, and socioeconomic conditions.

There will also be stability on the social level, because fair and equal partnership forged by all segments of society will ensure a unified outlook towards the future, and will lead to greater cooperation and collaboration to tackle obstacles that come in the way. In conclusion, success in empowering women is not limited to equipping women with knowledge and skills, but also encompasses changing the views of society, its institutions, and the underlying culture to instead embrace diversity as a norm and a necessity for comprehensive and sustainable development.

Related: The UAE's Empowerment Of Women Is An Example For The World To Follow

Wavy Line
H.E. Reem BinKaram

Director, NAMA Women Advancement Establishment (NAMA)

Reem BinKaram was appointed as Director of NAMA Women Advancement Establishment in 2016 and manages and supports various entities under the NAMA umbrella, including Sharjah Business Women Council, Irthi Contemporary Crafts Council, NAMA Fund, NAMA’s educational and development arm, and Souq Anwan.

In February 2010, Reem was appointed as a member of the new board of Directors of the Sharjah Tatweer Forum (STF). STF is a non-profit organization whose Honorary Chairman is H.H. Sheikh Dr. Sultan Bin Mohamed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah. As a think tank, STF works on empowering youth, developing and promoting entrepreneurship, supporting viable projects for Sharjah and fostering community outreach initiatives.

Reem served as Director of Sharjah Children’s Centers (SCC) overseeing development of children with talent and a desire to realize their potential. SCC serves children throughout Sharjah with over 14 centers of innovation and talent in the emirate.

Reem serves on the board of Rubu Qarn (RQ), a foundation that was established for the purpose of creating UAE future leaders and innovators. The initiative has been designed to start a journey of innovation and leadership for young Emirati generations. The growth and intellectual development of youth is a priority in Sharjah, to nurture a national identity- a culture rich in Arabic and Islamic values and global humanitarian kinship. Aiming to create a strategic umbrella for human capital, RQ will result in the integration and partnership of four Sharjah-based government entities, which are Sharjah Children Centers, Sajaya Young Ladies of Sharjah, Sharjah Youth Centers, and Sharjah Tatweer Forum.

Reem is passionate about philanthropic work and chairs the Pink Caravan Ride for Breast Cancer prevention and awareness. It is a UAE wide equestrian ride accompanied by extensive mobile medical teams which perform free medical examinations during the ten-day campaign in rural and urban areas. The Pink Caravan is recognized as one of the most successful breast cancer awareness campaigns globally and has successfully provided free screenings to 48,499 people since its initiation to-date.

Reem has a bachelor’s degree in interior design from the American University of Sharjah and is a board member at UAE Girls Guide (UAEGG).

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Making a Change

8 Inspirational Lyrics From Eminem

To celebrate the rapper's 44th birthday, we've pulled together some of his most motivational rhymes.


6 Ways Successful Entrepreneurs Manage Their Time and Achieve a Work-Life Balance

Maintaining a healthy work-life balance as an entrepreneur is not a luxury; it's a necessity.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.

Starting a Business

How to (Politely) Get Someone to Sign a Non-Disclosure Agreement

It's a tricky request that can sink a pitch before anyone ever hears it.