The Executive Selection: Berdoues The house of Berdoues specializes in fine fragrances and cosmetics that are known for its intricate and fragrant compositions.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Berdoues
Berdoues Somei Yoshino

Founded in 1902 by Guillaume Berdoues in Toulouse, France, the house of Berdoues specializes in fine fragrances and cosmetics that are known for its intricate and fragrant compositions. And this is evident in its latest offerings- the Collection Grand Crus uses a variety of ingredients to develop a distinct interpretation of the essence of a country, with the scent aimed at stirring a person's memory and imagination of a particular place.

Oud Al Sahraa
Source: Berdoues

With fragrances paying homage to Cuba, the Mediterranean Sea, South America, and more, our pick is the Somei Yoshino, which encapsulates the blossoming of Japanese cherry blossoms, made with a noble blend of shiso from Japan, jasmine sambac from India, and patchouli from Indonesia for a harmonious, floral scent. For the gentlemen, we suggest the Oud Al Sahraa, which combines mandarin from Italy, myrrh from Namibia, and oud wood from Malaysia for a powerfully fresh and woody bouquet.

Related: The Executive Selection: Moschino

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Technology

Dubai AI Festival Returns as Part of the Inaugural Dubai AI Week

The event will take place on April 23-24, 2025 at Madinat Jumeirah, Dubai.

Side Hustle

This Mom's Side Hustle Selling a $600 Children's Toy Became a Business Making Over $1 Million a Year: 'There Is a Lot to Love'

Shari Raymond, a mother of three, was looking for a specific toy — and was "shocked" when she couldn't find it.

Starting a Business

UAE Homegrown Production House 1301 Films Aims to Promote MENA Region's Original Formats

While recycling familiar formats may offer short-term commercial gains, 1301 Films founder Hiam Salibi believes that the true future of MENA's entertainment industry lies in crafting original narratives that resonate globally.

Leadership

Emirati Women's Day 2024: Here's What Eight Female Leaders From The UAE Want To "Share For Tomorrow"

Emirati Women's Day is celebrated every year in the UAE on August 28 to honor the remarkable achievements and contributions of Emirati women to the nation's development.

Growing a Business

He Used AI to Make $70,000 in a Weekend — Here's How

A guide to building a powerful promotional campaign using free and low-cost tools like ChatGPT.