The Executive Selection: Foug By OFA Hala Abdullah, founder of the Dubai-born jewelry brand OFA, pays homage to her Saudi Arabian heritage with her latest collection, Foug.

By Entrepreneur Middle East Staff Nov 19, 2023

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Hala Abdullah, founder of the Dubai-born jewelry brand OFA, pays homage to her Saudi Arabian heritage with her latest collection, Foug.

Inspired by the rich traditions of the Kingdom, Foug showcases 12 pieces that run the gamut from delicate necklaces adorned with intricate filigree patterns, to bold statement rings that command attention.

Image courtesy Foug by OFA.

In a statement about the new line, Abdullah said, "Designing Foug has been a deeply personal and fulfilling journey for me… It was important to me to strike a balance between tradition and modernity, resulting in a collection that is both timeless and relevant."

Entrepreneur Middle East Staff

Entrepreneur Staff

Most Popular

See all

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

By Amanda Breen

Leadership

The Strategist: Ramanathan Hariharan, CEO, Max

It may be one of the largest value fashion brands in the Middle East today, but back in 2004, Max was just another startup, trying to make inroads into what was then a relatively untouched market in the retail space of the region.

By Aby Sam Thomas

Leadership

Follow The Leader: Dena Almansoori, Founder And CEO, Whitebox HR, And Group Chief Human Resources Officer, e&

As the first female C-suite executive at e&, and one of the youngest in its history, Almansoori was given the mandate to transform the enterprise.

By Devina Divecha

Women Entrepreneur®

The Power Of Pause: Youmna Khoury, Founder, Youmi Beauty

How a two-year-long hiatus allowed Youmna Khoury to reimagine her enterprise, Youmi Beauty- and make it a bigger success than it was before.

By Aalia Mehreen Ahmed

Starting a Business

A New Chapter: Ben Locke, Founder, Locke Lifestyle Properties

Seasoned corporate executive Ben Locke aims to offer businesses from all around the world a gateway into the MENA region.

By Tamara Pupic

Growth Strategies

Startup Spotlight: Dubai-Based Hayi Wants To Enable Better Engagement Within UAE Neighborhoods

Born out of a need for a platform that can provide people with a safe and exclusive connection with their neighbors/local communities, Hayi is a free-to-use and app-based hyperlocal social network for neighborhoods.