Get All Access for $5/mo

The Executive Selection: Guerlain Les Masculins Parfums French Maison Guerlain is adding a new olfactory dimension to its iconic men's collection- for the first time in its history, it is extending its Vétiver, Habit Rouge, and L'Homme Idéal creations into parfums.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Guerlain

French Maison Guerlain is adding a new olfactory dimension to its iconic men's collection- for the first time in its history, it is extending its Vétiver, Habit Rouge, and L'Homme Idéal creations into parfums, which represent the most concentrated and precious expressions of fragrance in perfume.

Image courtesy Guerlain.

Taking inspiration from the world of spirits, Guerlain Maison Perfumer Delphine Jelk has given these iconic olfactory signatures a new sense of intensity and power. For instance, Vétiver Le Parfum has been crafted like an infused gin- it opens with explosively aromatic notes of delicately bitter juniper berry.

Image courtesy Guerlain.

As for L'Homme Idéal Le Parfum, it plays up the subtle, yet rich and sensual character of the original fragrance, which is known for having been a bold take on contemporary masculinity. Finally, inspired by the intense yet warm character of a bourbon, Habit Rouge Le Parfum evokes all the tonalities of rum, with its accord being the perfect showcase for Guerlain's exclusive vanilla tincture.

Image courtesy Guerlain.

So, which of these three new irresistible one-of-akind fragrances will you be pick? Our suggestion: get them all.

Related: The Executive Selection: Guerlain Tobacco Honey

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

What's Your Entrepreneurial Personality Type?

Anyone can start a business! The secret is picking a venture that fits your entrepreneurial personality. Here's how to determine yours.

Business News

Another '30 Under 30' Recipient Was Arrested For Fraud—And She's Not the Only One. Here Are 6 Other Former Honorees Who Ended Up on the Wrong Side of the Law

From promising prodigies to notorious felons, these are the most infamous former "30 Under 30" honorees who went from celebrated entrepreneurs to convicted criminals.

Business News

Out With the Kibble and In With the Steak. The World's Richest Dog Has a Net Worth of $400 Million – And a New Netflix Docuseries Too

'Gunther's Millions' is set to unpack the pooch's mysterious fortune and what those around him have done with his inheritance.

Business News

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Real estate entrepreneur and investor Barbara Corcoran says a few key traits prove effective when starting a business. Here's her top pick.

Leadership

Emirati Women's Day 2024: Here's What Eight Female Leaders From The UAE Want To "Share For Tomorrow"

Emirati Women's Day is celebrated every year in the UAE on August 28 to honor the remarkable achievements and contributions of Emirati women to the nation's development.