The Executive Selection: Wishful

This season's must-have is from Huda Kuttan, the entrepreneur behind global cosmetics line Huda Beauty--say hello to her new skincare brand, Wishful.

Yo Glow Enzyme Scrub

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

As we welcome the summer (and the dust and humidity that comes with it), this season's must-have is from Huda Kattan, the entrepreneur behind cult beauty blog and global cosmetics line Huda Beauty, say hello to her new skincare brand, Wishful, and its Yo Glow Enzyme Scrub. It's formulated with pineapple and papaya enzymes, alpha and beta hydroxy acids, as well as soft physical exfoliants to remove dead skin, reduce dark spots, and brighten your overall complexion.

Made in South Korea, the brand formulated the three key ingredients into a gentle yet powerful formula. Use it once or twice a week- after your cleanser, take a dimesized amount to use on clean, dry skin. Gently massage the scrub in circular motions across the face and neck, rolling and sweeping away dead skin cells and impurities. After which, just rinse, gently pat the skin dry, and let that skin glow!

Related: The Executive Selection: FarmHouseFresh

Related Topics

Growing a Business

Rudy Mawer Shares 10 Ways To 10x Your Business

Learn the tactics needed to exponentially grow your revenue

Growth Strategies

Tracking Jahez's Five-Year Journey To Become A Unicorn In Saudi Arabia's Hypergrowth Consumer-Tech Market

Jahez achieved this stellar exit within five years of establishing itself, while delivering a cumulative 100 million meals to Saudi customers through 19,900 merchants and 52,400 delivery partners.

Growth Strategies

"We Got Funded!" Saudi Arabia's First NFT Marketplace Platform Nuqtah Raises A Seed Round Led By Hong Kong-Based Animoca Brands

Nuqhta was founded in 2021 by Salwa Radwi, a photographer, artist, and Web3 and blockchain advocate, and one of the first female founders and CEOs in Saudi Arabia's NFT scape.


5 Steps to Communicate Like a Boss

Here are five tips leaders can use to improve their communication skills.


5 Insider Tips for Improving Your Confidence as a Public Speaker

Presenting publicly can be a nerve-wracking experience. Here are five key tips to help you boost your confidence.