Get All Access for $5/mo

The Executive Selection: Wishful This season's must-have is from Huda Kuttan, the entrepreneur behind global cosmetics line Huda Beauty--say hello to her new skincare brand, Wishful.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Wishful
Yo Glow Enzyme Scrub

As we welcome the summer (and the dust and humidity that comes with it), this season's must-have is from Huda Kattan, the entrepreneur behind cult beauty blog and global cosmetics line Huda Beauty, say hello to her new skincare brand, Wishful, and its Yo Glow Enzyme Scrub. It's formulated with pineapple and papaya enzymes, alpha and beta hydroxy acids, as well as soft physical exfoliants to remove dead skin, reduce dark spots, and brighten your overall complexion.

Made in South Korea, the brand formulated the three key ingredients into a gentle yet powerful formula. Use it once or twice a week- after your cleanser, take a dimesized amount to use on clean, dry skin. Gently massage the scrub in circular motions across the face and neck, rolling and sweeping away dead skin cells and impurities. After which, just rinse, gently pat the skin dry, and let that skin glow!

Related: The Executive Selection: FarmHouseFresh

Growth Strategies

UAE-Born Startups jalebi.io and Olive Gaea Partner to Tackle $1 Trillion Global Food Waste Crisis

Jalebi.io, an AI-enabled F&B SaaS platform to optimize operations, and Olive Gaea, a climate-tech company leveraging AI to drive decarbonization, have joined forces to provide sustainable, scalable solutions for the global food waste crisis.

Technology

Dubai-Based Irish Startup P4ML Aims To Help Save The Lives Of Millions Of Newborn Babies

What if there was a way to detect potential rare diseases in a newborn by creating a "digital twin" of the baby at birth? That's pretty much what P4ML is attempting to do, with its offering aiming to help save the lives of millions of newborn babies.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Technology

Future 100 Unveils The Inaugural List Of 100 Companies That Are Shaping The Future Of The UAE

The Future 100 initiative celebrates the private sector's successes in the UAE, recognizing the best 100 emerging companies that significantly enhance the competitiveness of the country's future economic sectors.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Growth Strategies

Strong Foundations: Ahmed Alkhoshaibi, Group CEO, Arada

Building on seven years of Arada Group's exponential growth, its Group CEO Ahmed Alkhoshaibi details the UAE master developer's global agenda.