Get All Access for $5/mo

'Trep's Choice: The Ferrari Roma The Italian luxury sports car manufacturer's latest coupé is a contemporary reinterpretation of the carefree lifestyle of Rome in the '50s and '60s.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Ferrari

With the new Ferrari Roma, the Maranello-based luxury sports car manufacturer is promising its riders la nuova dolce vit, i.e. "the new good life."

With its clean and symbiotic form, the Ferrari Roma's harmonious proportions and balanced volumes are in line with (and inspired by) the Italian brand's mid-front-engined grand touring traditions of the iconic 250 GT Berlinetta Lusso and 250 GT 2+2. While the Ferrari Roma embodies a modern design language that underlines its authentic, refined styling, its sleek lines retain the sporty vocation shared by all of the vehicles bearing the Prancing House insignia. The new offering also guarantees best-in-class performance thanks to the engineers at Ferrari who have developed several leading-edge technologies, one of which is its mobile rear spoiler.

Besides being integrated into the rear screen and thus designed to retain the car's formal elegance when retracted, it guarantees the downforce essential for the Ferrari Roma's extraordinary performance by automatically deploying at high speeds. As a member of the V8 family (winner of the International Engine of the Year award four years in a row), the Ferrari Roma features variable boost management for instantaneous throttle response. In addition, due to the adoption of gasoline particulate filters, the sound of the exhaust system on Ferarri Roma has been completely redesigned, with the silencers removed and the introduction of new bypass valves.

Image source: Ferrari

The car's new eight-speed dual-clutch gearbox is more compact and six kilograms lighter than its seven-speed predecessor. As well as reducing fuel consumption and emissions, shifts are faster and smoother, which makes the car responsive on the open road, but also especially comfortable in town. Plus, the new coupé sports a V8 turbo engine that punches out 620 cv at 7,500 rpm, making it the most powerful in its segment.

Image source: Ferrari

As for the Ferrari Roma's interiors, its cabin features two separate cells, one each for the driver and the passenger. Its crafting has been based off a complete redesign of the human-machine interface- for instance, its steering wheel is designed using the "eyes on the road, hands on the wheel" philosophy. As such, all of the car's main commands are actioned by haptic controls, ensuring that you don't have to move your hands from the wheel and thereby, making sure you're enjoying the drive through and through.

Related: The Executive Selection: Persol SS21

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

Money & Finance

How I Turned One Laundromat Into 24 Overlooked Businesses Making Tens of Millions — and You Can, Too

Here's why following my playbook could be your ticket to financial freedom — and saving America's local small businesses.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.