Revamped Web Presence Helps flynas Secure 2014 As Its Best Performing Year So Far The Riyadh-headquartered low-cost airline flynas carried 6.5 million passengers in 2014, up from just 3.3 million in 2013.

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

If you belong to the travel industry in the MENA region, and have ever questioned the need for a strong digital presence for your company, then just take a look at what happened to flynas after the Riyadh-headquartered low-cost airline revamped its website last year with the help of Sekari, a SEO content marketing agency. In March, the carrier reported a 303% boost in organic traffic to its website, a growth that, according to Sandra Fletcher, E-Commerce Director, flynas, played a key role in flynas's record-breaking carriage of 6.5 million passengers in 2014, up from just 3.3 million in 2013. "The re-launch of played a major role in propelling our passengers numbers," Fletcher said. "Working with Sekari, we have more than tripled our online traffic via organic search, all part of outstanding success in 2014, the best year in flynas' history."

Image credit: flynas.

With his company adding more than 60 new pages of content to the site, Sekari's Managing Director Lee Mancini also correlated flynas' success with the changing face of the e-commerce market in the region. "Online spending in the MENA region is projected to grow from US$9 billion in 2012 to US$15 billion by 2015, and travel remains the biggest item bought online, with an average $1,521 spent each year per person," Mancini explained. "In the fiercely competitive online travel market, knowing how to make your brand standout by consistently creating relevant and engaging content that ranks in search engines is more crucial than ever. flynas have understood that getting this right will enhance their online search performance, increase their audience engagement and ultimately boost their business results."

Aby Sam Thomas

Entrepreneur Staff

Editor in Chief, Entrepreneur Middle East

Aby Sam Thomas is the Editor in Chief of Entrepreneur Middle East. In this role, Aby is responsible for leading the publication on its editorial front, while also working to build the brand and grow its presence across the MENA region through the development and execution of events and other programming, as well as through representation in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

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