Get All Access for $5/mo

Avaya And Pixcom Partner To Deliver Cloud-Based Communication Solutions To UAE's SMEs Pixcom will market and sell Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions to the SMEs under a fixed pay-per-month agreement.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


With technology consultant Gartner estimating that organizations in the Middle East and North Africa (MENA) region spent almost US$1.2 billion on public cloud services in 2017, with this value expected to reach $2 billion by 2020, it would be safe to say that SMEs across the UAE are gradually opening up to the use of business solutions delivered through the cloud.

Recognizing the uptick in the adoption of digital solutions by SMEs, global digital communications provider Avaya Holdings Corp. has announced a partnership with UAE-based digital enterprise Pixcom Technologies to provide access to "unified communications and contact center solutions" to UAE's SMEs, delivered through the cloud.

Under this tie-up, Pixcom will market and sell Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions to the SMEs under a fixed pay-per-month agreement. According to a statement, the model is likely to be particularly attractive model for SMEs today as companies increasingly migrate from from resource-intensive, in-house operations to cloud-based systems offering on-demand access to sophisticated solutions.

Commenting on the offering, Khalid Khan, Director of Cloud & Midmarket Segment at Avaya MEA, South Europe and Asia-Pacific, said in a statement: "Digital transformation is radically redefining how organizations do business. For small and medium-sized enterprises, cloud-based communications tools make it even easier to connect and empower employees so that they can focus on organizational growth. Our partnership with Pixcom underscores Avaya's commitment to serving the SME community as a significant driver of the Middle East economy today."

The Avaya solutions to be provided by Pixcom aim to help SMEs to deliver voice, video, data, and web communications applications and services to their teams- whether they're in the office or on the go. The solutions are also built on an open architecture, say the companies, allowing SMEs to manage their migration to the cloud at their own pace and according to their specific industry needs.

Related: Yiping Gong, Regional Manager, Alibaba Cloud, On Cloud Computing And Entrepreneurship In The Middle East

Business News

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

This has huge implications for businesses that rely on Google's organic traffic for revenue.

Business News

More Than 55% of People Aren't Honest on Their Resumes — Here Are the 8 Most Popular Lies

Many applicants are determined to make their first impression count — even if it's fake.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.


Taking Charge (In The Face Of Uncertainty): How Proactive Coping Can Help Entrepreneurs Succeed

Being proactive means investing in your future, putting in a bit more effort upfront, so that any problems that do occur will have less impact, leaving you and your business able to survive and thrive.

Growing a Business

7 Strategies to Recession Proof Your Business in 2024 and Beyond

Insulate yourself from the turbulence so you can maximize the opportunities and grow.


Clean up Your Mac Software with This $12 Family Plan, for One Week Only

Save on a program that can optimize your company's Mac computers.