Get All Access for $5/mo

Controversial Alps Hotel Project Aims To Compete With UAE Swiss entrepreneur Remo Stoffel has teamed up with U.S.-based architectural and design practice Morphosis to build the 7132 Tower, a project designed to overtake the title of the world's tallest hotel.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Farnek
Swiss entrepreneur Remo Stoffel Chairman of Dubai-based Farnek,unveils design for what he hopes will become the world’s tallest hotel

Swiss entrepreneur Remo Stoffel has teamed up with U.S.-based architectural and design practice Morphosis to build the 381-meter 7132 Tower, a project designed to overtake the title of the world's tallest hotel from the 355-meter JW Marriott Marquis hotel in Dubai. 7132 Tower –its numeric name comes from Stoffel's hometown's postal code in Switzerland- would be situated in Vals, Swiss Alps, and it's scheduled to be completed in 2019. Stoffel's inspiration for the project? Good ol' Dubai. He credits seeing the steady and progressive growth of H.H. Sheikh Mohammed bin Rashid Al Maktoum's vision as his inspiration.

According to a press release about the project, the hotel is to be divided by three structures: a podium linking the building to other structures, a cantilever with a restaurant, cafe and bar and a tower housing a sky bar, restaurant and guest rooms with panoramic views.

Rendering of the proposed Swiss Alps hotel project
While all of that is great and good, one can't help but wonder about the project's long-term impact on the region: what will happen to the local ecosystem? The project has already got critics lambasting it- Vittoria Lampugnani, Professor of Architecture at the Federal Institute of Technology in Zurich, told The Telegraph that "skyscrapers in the Alps are an absurdity," while Oliver Wainwright, The Guardian's architecture and design critic, called the tower "a gigantic mirror-clad middle finger aimed at the region." With criticism like that, and given the fact that 7132 Tower has to receive planning permission before it can be actually built, Dubai should probably not get too worried about losing one of its record titles anytime soon.

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Productivity

Sleep In and Make Millions: Why You Don't Need to Wake Up at 5 A.M.

Sleep-loving millionaires share the secrets to their success.

Productivity

Forget Everything You've Heard About Multitasking. Here's How to Juggle a Busy Day and Still Make Time for Meaningful Work.

Once celebrated, but now increasingly regarded as a bane to productivity, multitasking can actually yield considerable benefits — if it's designed around your unique needs, strengths and creative schedule.

Money & Finance

25 Quotes About Making Money and Keeping Perspective

Success, happiness and money are intertwined but seldom interchangeable.

Thought Leaders

How Success Happened for WebMD and Sharecare Founder Jeff Arnold

Jeff Arnold found success starting WebMD and, most recently, Sharecare.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.