Dubai-Headquartered Emaar Eliminates Job Titles For All Personnel, Including Founder Mohamed Alabbar In an email sent to staff, this move toward holacracy within the organization, while precipitated by the ongoing COVID-19 crisis, is being done to reiterate the company's "focus on talent, not titles."

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Mohamed Alabbar, founder, Emaar.

Dubai-headquartered real estate giant Emaar will be eliminating job titles for all of its personnel starting Tuesday, July 21, 2020.

In an email sent to staff by Emaar founder Mohamed Alabbar, this move toward holacracy within the organization, while precipitated by the ongoing COVID-19 crisis, is being done to reiterate the company's "focus on talent, not titles," with employees' business cards now set to refer to only the departments they work in.

"The recent pandemic has forced us to pause and reflect on every aspect of our business," says Alabbar, in the email seen by Entrepreneur Middle East. "The products we produce, the systems we use, the people we employ– and most importantly, the culture we create. The challenges we face now will be greater than ever, which is why I now want us to focus on talent, not titles."

"Yes, of course, structures are needed, but I believe every single member of our organization adds a great value," Alabbar continues. "Emaar is not a collection of talented individuals, but a team of great pooled talent. Today, I am announcing what is the smallest change that will have the biggest impact for generations to come. For Emaar to continue to succeed. It is vital that every single one of our employees feels empowered to contribute. They must be motivated by their talent and passion for the work they do."

"I want to ensure that this propulsion to move outside of our comfort zone, is ingrained in our culture," Alabbar says. "Our values and our DNA reflect our commitment to enrich the lives of people by winning together, by taking bold actions and complete ownership, and by displaying speed in execution. From now on, we will pledge to focus on continuous growth and development. We will invest in developing the skills and capabilities of those who have helped us to achieve the success we have had in the past, and who will be part of our growth journey in the future."

Emaar's elimination of job titles is an effort that has been taken up at a few companies around the world in the recent past, with one of the more notable names being Amazon-owned retailer Zappos in 2014, although it's been since reported that the enterprise has moved away from holacracy.

In his message, Alabbar says that he too will be subject to this new policy under Emaar- in fact, he signed off his email as "Mohamed Alabbar, Bu Rashid," which, in Arabic, is a reference to him simply being the father of Rashid Alabbar.

Related: Mohamed Alabbar On Supporting Tech Startups With US$250 Million VC Fund With MEVP

Aby Sam Thomas

Entrepreneur Staff

Editor in Chief, Entrepreneur Middle East

Aby Sam Thomas is the Editor in Chief of Entrepreneur Middle East. In this role, Aby is responsible for leading the publication on its editorial front, while also working to build the brand and grow its presence across the MENA region through the development and execution of events and other programming, as well as through representation in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.

Business News

This Influencer Has Nearly 150,000 Instagram Followers and Makes Over $10,000 a Month. There's Just One Catch—She's Not Real.

Aitana López has over 149,000 Instagram followers and brands love her. Is she the future of social media marketing?

Women Entrepreneur™

Entrepreneur Middle East's Achieving Women 2019: Mashal Waqar, Co-Founder And COO, The Tempest

While the digital media landscape can be seen as quite a cluttered and crowded one, Waqar points toward The Tempest's offerings as having enabled it to stand out in this field.


How to Win Over the Room With Effective Persuasion Skills

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and genuine interaction can not only capture attention but also win hearts and minds, setting the stage for achieving success in any meeting.

Growing a Business

Apple's Steve Jobs: An Extraordinary Career

Ever wondered how Steve Jobs was so successful? Discover the answers in this comprehensive overview of his life, career and death.