En Route To The Expo: Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai "Expo 2020 Dubai and Dubai Chamber are rallying the local and international business community to connect, network and together find cutting-edge solutions to encourage global partnerships and FDI flows in a post-pandemic world."

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

En Route To The Expo, a new video series launched by the Dubai Chamber of Commerce and Industry in collaboration with Entrepreneur Middle East, is aiming to showcase how the business community in the UAE is getting itself ready for Expo 2020 Dubai, which is set to run from October 1, 2021 to March 31, 2022.

In this edition of En Route To The Expo, we spoke with Expo 2020 Dubai Chief Experience Officer Marjan Faraidooni, who offered a glimpse into what the world at large can expect from this World Expo, while also highlighting the integral role that the Dubai Chamber, as Expo 2020 Dubai's Official Business Integrator, will be playing through the course of the six-month-long mega-event.

"Expo 2020 Dubai and Dubai Chamber are rallying the local and international business community to connect, network and together find cutting-edge solutions to encourage global partnerships and FDI flows in a post-pandemic world," Faraidooni said. "The Chamber is also playing a very important role in the development and delivery of an unmissable schedule of world-class business programming."

"For example, together with participating countries and partners, we are designing and curating a series of thematic business forums across the six-month event, most of which are related to specific sectors posing challenges and opportunities for both the local and global business community," she explained. "The Chamber is also bringing on board three of its flagship global business forums– the Global Business Forum Africa, Global Business Forum ASEAN and Global Business Forum Latin America."

Check out the video to learn more about what Faraidooni had to say, and for more installments of the En Route To The Expo series, click here.

Related: En Route To The Expo: Alexis Lecanuet, Regional Managing Director, Accenture Middle East

Related Topics

Marketing

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Growing a Business

From 30 to 300 — 5 Ways to Keep Your Vision and Mission Intact as Your Team Grows

The keys to scaling your business successfully are culture, connection, and knowing everyone's name.

Business News

HP Wants You to 'Never Own A Printer Again,' Launches Rental Subscription

In February, HP's CEO Enrique Lores stated that making printing a subscription service was the company's "long-term objective."

Side Hustle

20 Side Hustle Ideas for Summer 2024: Part Two

Here are 10 more side hustle ideas that will get you ready to make extra income this summer.