Dubai-Based Startup Sweetheart Kitchen Launches Its Fourth Unit In The Emirate Sweetheart Kitchen is set to expand across the UAE, wider Middle East, and Asia.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Sweetheart Kitchen
Peter Schatzberg, founder and CEO, Sweetheart Kitchen

Having raised nearly US$23 million (€21 million) in funds so far, Dubai-based startup Sweetheart Kitchen has launched its fourth kitchen in the Emirate's Dubai Marina neighborhood, which is in line with the company's plan to scale to more than 10 units in the UAE by the end of 2020, and to over 50 more across the Middle East and Asia in 2021.

Sweetheart Kitchen is a delivery-only multi-brand virtual kitchen with a portfolio of more than 25 quick service and fast-food concepts. Embracing a high-tech approach, it utilizes a series of advanced systems to monitor raw materials, expiry dates and match supply with demand.

In addition to the units in Dubai's Al Barsha, Al Quoz, Al Warqa, Dubai Marina, and soon Al Raffa, the startup's regional expansion plan also includes Kuwait City in collaboration with delivery partners Talabat and Carriage, as well as Saudi Arabia and Bahrain with Hunger Station.

Sweetheart Kitchen founder Peter Schatzberg first acted upon his virtual kitchen idea with Green Summit Group in 2013 in New York, amassing a portfolio of 12 food brands and scaling to $12 million in just three years.

Related: Competitive Advantage: Serial Entrepreneur Peter Schatzberg, Founder And CEO, Sweetheart Kitchen

Related Topics

Health & Wellness

Want to Be More Productive? Stop Trying to Finish Every Task, and Do This Instead

If you only focus on your to-do list, you'll run out of the energy to complete it, says psychotherapist Katherine Morgan Schafler.

Personal Finance

5 Entrepreneurial Mindset Principles That Empower Financial Literacy

Adopting the right mindset is key to financial literacy. Follow these five guiding principles to enhance your understanding of wealth creation and growth.

Leadership

A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times

The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.

Living

9 Success Habits of Wealthy People That Cost Nothing

Money isn't everything but lack of money is a lame excuse for a lot things.

Devices

Get This 4-in-1 USB-C Charger for Apple Devices for $19.99

Get this useful, lightweight charger for a great price (regularly $29).

Money & Finance

How to Make Money Online: 10 Proven Ways to Make Money Online

Need to know how to make money online as a side gig or new career? Check out this breakdown of the 10 top online money-making methods.