Run Smarter: HOVR By Under Armour Under Armour has released five different styles of HOVR high performance running shoes.

By Tamara Clarke

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Under Armour

Under Armour has released five different styles of HOVR high performance running shoes.

While each shoe caters to a different need from distance training to over pronation, they're all outfitted with the latest technology from UA. The shoes are digitally connected, with a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects to the MapMyRun app via Bluetooth Low Energy.

The sensor is low maintenance and fully protected from the elements, so it will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track metrics from your run including distance, pace, splits, cadence, stride length, and lifetime distance.

Related: Time For Style: Apple Watch Hermès

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Innovation

How to Identify the Patent-Worthy Innovations in Your Business

Here's how to know which innovations are truly worth protecting — before putting time and money into filings that may never pay off.

Science & Technology

Turn Your Professional Expertise into a Book—You Don't Even Have to Write It Yourself

All you need is Youbooks AI to generate publish-ready non-fiction manuscripts of your ideas.

Business News

Meta Is Trying to Poach OpenAI Employees With 'Giant' $100 Million Offers, Sam Altman Says

Open AI CEO Sam Altman claims Meta has attempted to recruit "a lot" of his employees.

Business News

Here's What Companies and Services Are Open and Closed on Juneteenth 2025

Juneteenth was designated as a federal holiday in the U.S. in 2021.