Run Smarter: HOVR By Under Armour Under Armour has released five different styles of HOVR high performance running shoes.

By Tamara Clarke

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Under Armour

Under Armour has released five different styles of HOVR high performance running shoes.

While each shoe caters to a different need from distance training to over pronation, they're all outfitted with the latest technology from UA. The shoes are digitally connected, with a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects to the MapMyRun app via Bluetooth Low Energy.

The sensor is low maintenance and fully protected from the elements, so it will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track metrics from your run including distance, pace, splits, cadence, stride length, and lifetime distance.

Related: Time For Style: Apple Watch Hermès

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
Starting a Business

He Immigrated to the U.S. and Started a Business. It's 'Not the Sexiest' But Sells Over 6,000 Units Daily — Up to $25,000 Apiece — Anyway.

When 16-year-old Amir Loloi emigrated from Iran, he didn't intend to stay in the U.S. forever. Then those plans changed.

Marketing

How I Turned a Marketing Mistake Into $1 Million in New Business

I turned a mistake into $1 million in top-line sales growth from new clients — here's how I did it.

Thought Leaders

10 TV Shows Every Entrepreneur Should Watch on Netflix

Have some free time on your hands? Get into one of these series.

Innovation

7 Ways AI Made My Work Smarter — and Not Harder

AI helps me optimize operations, accelerate creativity and build more efficient teams.

Business Models

3 Business Models That Will Shape the Future of Entrepreneurship in 2025 and Beyond

This article helps entrepreneurs to understand how they can improve business using AI and other models for growing their business.

Business News

'Feels Like a Slap in the Face': Some JPMorgan Employees Reportedly Aren't Happy With Their Bonuses

JPMorgan reported a record-high net income for 2024 of $58.5 billion.