Avlesh Singh

Co-founder & CEO, WebEngage

Avlesh Singh is the Co-Founder of WebEngage along with his Co-Founder Ankit Utreja in 2011. It is a full-stack marketing automation platform that helps B2C companies drive more revenue from their existing customers and anonymous users.

It is a cross-channel user engagement platform which intelligently automates communication across users’ life-cycle. It enables companies to enhance their brand experience with contextual, personalised user engagement via In-App Messages, Push Notifications, Emails and Text Messages and Web Messages (notification, survey and feedback). Avlesh Singh has had a remarkable journey – transforming from an IIT (Indian School of Mines), Dhanbad Graduate to one of the most influential SaaS entrepreneurs in India. He began his career as a Principal Engineer and Search Architect with burrp!, India’s first local food and restaurant recommendation engine. 

He built the technology backbone for Burrp! Local and Burrp! TV before assuming the position of Search Architect at Infomedia 18 Ltd. During his year-long stint at Infomedia 18, Avlesh played an instrumental role in building the backend tech for Askme.com, one of the first online classifieds portals of India.

In 2011, Avlesh Singh decided to venture into the software-as-a-service space and along with Ankit Utreja, the duo Co-Founded WebEngage. The Saas startup was featured by VCCircle in 2012 as one of the 20 ‘hottest technology startups’ in India. 

In 2014, it was featured by NASSCOM among the top 10 products as a part of Emerge. The same year, it was also recognized by Mashable as one of the Top 10 emerging startups from India! With over ten years of rich startup experience in product, technology, business development and marketing – Avlesh is passionate about creating a tool which spearheads retention marketing as a practice, worldwide. 



Top Marketing Automation Trends of 2019 and Beyond

These will empower brands to gather and analyse user data, create meaningful user segments and run highly targeted campaigns with communication that is personalized and highly contextual

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