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How this Frozen Yogurt Brand Planning to Expand in Asia Growing preference for the low calorie, high protein dessert is driving the market for this dessert

By Pooja Singh

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Growing preference for low calorie, high protein dessert is driving the market for frozen yogurt across the world.

A report by Precision Reports, Global Frozen Market—Segmented by Distribution Channel and Geography-Growth, Trends, and Forecast (2018-2023), says the market, valued at US$ 1,408 million in 2017, is witnessing a CAGR of 3.4 per cent during the forecast period, 2018-2023.

We spoke to Enrique Megia, director of operations and supply chain at D + 1 Holding, and David Lopez, international manager, D + 1 Holding, at the Franchise India Expo 2018 to know their strategies for expanding their frozen yogurt brand, Yolé, in Asia.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

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