How this Frozen Yogurt Brand Planning to Expand in Asia Growing preference for the low calorie, high protein dessert is driving the market for this dessert

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Growing preference for low calorie, high protein dessert is driving the market for frozen yogurt across the world.

A report by Precision Reports, Global Frozen Market—Segmented by Distribution Channel and Geography-Growth, Trends, and Forecast (2018-2023), says the market, valued at US$ 1,408 million in 2017, is witnessing a CAGR of 3.4 per cent during the forecast period, 2018-2023.

We spoke to Enrique Megia, director of operations and supply chain at D + 1 Holding, and David Lopez, international manager, D + 1 Holding, at the Franchise India Expo 2018 to know their strategies for expanding their frozen yogurt brand, Yolé, in Asia.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Related Topics

Business Models

A Company With a Conscience — How to Make High-Priced Products Accessible to Working-Class Families

Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families.

Growing a Business

How to Get Your Business Noticed (and How to Brag About It)

Knowing how to go after important recognition awards and then leverage them can have a long-term impact on your business.

Leadership

If You Want People to Follow You, Stop Being a Boss — 8 Steps to Truly Effective Leadership

Understand the key differences and embark on the journey from boss to leader with these eight vital steps. This article unveils how to inspire and lead teams with passion and purpose.

Leadership

7 Reasons Why CEOs Need to Develop a Personal Brand — and How to Build One.

Here's why crafting a captivating personal brand and origin story is pivotal in today's landscape and how these seven tangible advantages can redefine your success as a business leader.

Science & Technology

ChatGPT Is Powerful — and Can Wreak Havoc If You Don't Know Its 5 Fatal Flaws

There's no denying that ChatGPT is powerful. It should, however, be used with an awareness of its limitations to maximize its potential.