A Breakthrough Innovation In Women's Innerwear House of Skye uses sophisticated biotechnology to create a bra that is first of its kind

By Srivatsa KR

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

House of Skye

A proper-fitting bra can help a woman feel more confident. Additionally, it can help reduce breast sagging and other health issues. Research has shown that the majority of women are having a difficult time finding the right bra that suits their needs. Instead of spending money upfront on buying different types of bras for different events, women would rather use one and the same bra that allows them to go to a yoga class in the morning and then a cocktail dinner in the afternoon.

House of Skye uses sophisticated biotechnology to create a bra that is first of its kind to provide 22 different tabs that allow a woman to adjust her bra in a way that suits her needs. Because of its adjustability, SexyBack bra fits multiple dresses, anywhere from special events to everyday clothing. Additionally, the SexyBack bra is so revolutionary in stretching the boundaries of technology that it received one utility patent with secured registration and five design patents in over 111 countries, with 40 more pending.

Using her breadth of knowledge in biotechnology from her time on Wall Street, Skye Drynan, Founder and CEO of House of Skye, sought out to create a bra that assists society in rethinking the way women wear a bra. To Skye, the SexyBack Bra is an extension of her lifestyle and the lifestyle of many women. The modern woman is looking for ways to increase her appeal, while also being comfortable.

The SexyBack Bra is new to the market and launched on House of Skye. In addition to being aesthetically appealing, the SexyBack bra can help women avoid a wide range of health concerns that result from not wearing the right type of bra. For example, when an individual does not wear the right bra for the occasion, it can affect their posture, cause shoulder pain, leave marks, and irritate skin. Skye kept all these considerations in mind when she designed the SexyBack Bra.

Note: The content featured in this article was produced by the brand

Srivatsa KR

Start-up enthusiast & Blogger

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Living

The 3 Lifestyle Habits That Made Me Sharper, Stronger and More Successful

These three simple yet powerful lifestyle changes transformed my productivity, energy and mindset. Here's how you can do the same.

Social Media

5 Dangers of Social Media

Social media can provide incredible opportunities, but it can be dangerous if abused.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Leadership

Everyone Needs a Mentor — But Being a Mentor Is Just as Important. Here's Why.

Mentorship isn't just about sharing knowledge. Here's why mentoring others could be your most valuable growth tool as an entrepreneur.

Business Solutions

Generate 1,000+ Marketing Images This Month: 1min.AI Now $79.97 for Life

Get all of your favorite AI assistants in one place under one subscription with 1min.AI.