Get All Access for $5/mo

Ford Appoints New CEO To Strengthen Its Market Position In China Chen is rejoining Ford as new president and chief executive officer to focus on driving sustainable value creation

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Vytautas Kielaitis |

The Chinese automobile industry is flourishing, thanks to domestic manufacturers that are continuously making efforts to preserve the title of world's biggest auto market.

A 2018 report titled "China's Auto Revolution" by says that China is poised to emerge as a major auto exporter, shaking up the global auto market.

Virtually every major global automaker has set up shop in China. These automakers are producing vehicles for both the domestic Chinese market and well as for exports to international markets, the report adds.

Now the American car giant Ford Motor Company is upping its game in the China's huge car market. The company announced that it is reorganizing its Asia Pacific operations to accelerate a return to profitable growth. As part of those actions, Ford China has established a stand-alone business unit reporting to Ford global headquarters.

"Success in China is critical as we reposition our global business for long-term success. With today's actions, we are strengthening our commitment to the China market and reorganizing our international markets to strengthen their performance," said Jim Hackett, Ford president and chief executive officer.

Reshuffling Operational Structure In APAC

In addition, Ford has also announced the hiring of Anning Chen as new president and chief executive officer for China operations. Chen, an experienced auto executive with a strong track record in China, is rejoining Ford to focus on driving sustainable value creation. Prior to this position, Chen served as CEO, Chery Automobile, Ltd. and Chairman of the Board of Directors, Chery Jaguar Land Rover, Automotive, China.

Peter Fleet, president, Ford Asia Pacific, will facilitate the transition of Chen into his new position as leader of the Ford operations in China. Fleet will also oversee the establishment of a new International Markets business unit, which will initially be comprised of Ford's existing Asia Pacific businesses outside of China and other markets globally which will be subject of a future announcement.

Building New Focus In China

The moves are designed to accelerate company's return to profitable growth in China, the world's largest vehicle market and a key pillar of Ford's global strategy. Creating a Ford China business unit will allow for greater focus on the market, faster decision making and increased Chinese leadership within the company.

According to Ford's president of global markets, Jim Farley, China is absolutely essential to Ford's profitability and growth.

"As the largest vehicle market in the world, China commands its own leadership and focus. As we transition China to a stand-alone business unit, led by an experienced and talented Chinese business leader, we are able to become more fit as a business, increase our decision-making speed and be closer to our customers," he added.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .


Why Entrepreneur Stands Against the PRO Act

The Protecting the Right to Organize Act could do lasting harm to the small-business and franchise community.

Business News

Elon Musk Endorses Trump, Says He's Faced Two Recent Assassination Attempts: 'Dangerous Times Ahead'

Elon Musk endorsed former President Trump minutes after the failed assassination at a rally in Pennsylvania and says two attempts have been made on his life while living in Texas.

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.