You can be on Entrepreneur’s cover!

Unlocking Amazon's Global Potential: This Company's Strategies for Brand Expansion 73% of Amazon sellers boast a profit margin exceeding 10%, and 35% go even further, achieving a remarkable margin surpassing 20%.

By William Wood

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Shane Quigley

73% of Amazon sellers boast a profit margin exceeding 10%, and 35% go even further, achieving a remarkable margin surpassing 20%. These statistics show how Amazon is a global marketplace that helps brands reach a diverse and expansive audience. Yet, within this success lies a complex tapestry of challenges.

Managing stock, crafting compelling content, running effective ad campaigns, and navigating the day-to-day intricacies of Amazon seller or vendor accounts can be challenging. Here is where Shane Quigley and his company, SHIFT, help businesses.

Established in 2019, SHIFT Marketplace is an Amazon Growth Consultancy and is the UK's leading Amazon expert.

Their team focuses on delivering concrete and measurable results for its partners, ranging from enhanced brand visibility and increased sales to strategic market expansion. They help clients navigate and meet their goals on Amazon's expansive platform.

For instance, Shane's company, SHIFT, is guiding brands to enter new global markets through Amazon. By expanding into different territories, SHIFT has successfully launched brands into various Amazon markets, including the USA, EU, and Australia. This has resulted in significant revenue growth and increased brand awareness for partners.

But how does SHIFT help brands grow internationally?

SHIFT's services revolve around managing operational tasks for partner brands, ensuring everything runs smoothly on Amazon. From planning stock needs to handling shipments, the team focuses on accurate and efficient stock management—a crucial factor for Amazon's success. SHIFT's creative team empowers brands to control how they're presented on the platform, optimizing product listings to boost sales.

Also, effective paid media strategies are a must in the competitive world of Amazon, and SHIFT's experts understand its cruciality. They manage campaigns, optimize strategies, and use data for better results. The company is committed to the day-to-day health of Amazon seller or vendor accounts, handling time-consuming tasks to keep operations running smoothly.

Nima Salehi, The Inkey List's Global Head of Technology, encapsulates the essence of SHIFT's impact, stating, "Shift brings an unmatched level of Amazon trading experience backed up by proven results on Amazon."

The effectiveness of SHIFT's strategies is echoed in such success stories and testimonials from brands that have experienced transformative growth. SHIFT, under Shane's guidance, stands out as an invaluable ally for brands aiming to grow on Amazon. He ensures results through a combination of practical wisdom, hands-on expertise, and a results-driven approach.

Fundraising

Why Women Entrepreneurs Have a Harder Time Finding Funding

Intentional or not, most investors are more likely to give money to males. That needs to change.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Operations & Logistics

How to Determine Your Working Capital Needs

Working capital has a direct impact on cash flow in a business. Consider these five common sources of short-term working capital financing.

Business News

Adobe's Firefly Image Generator Was Partially Trained on AI Images From Midjourney, Other Rivals

Adobe gave bonus payments to people who contributed to the Adobe Stock database to train its AI, even those who submitted AI-generated images.

Marketing

What the C-Suite Needs to Know About the True Power of Earned Media

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.