
Dr. Jones Mathew
Latest
Marketing
Glocalisation- Global + Local Approach of Brands
The art of balancing the universal characteristics of a brand with the local ecosystem in which it exists is called glocalization
More Authors You Might Like
-
Dan Bova
VP of Special Projects
-
John Rampton
Entrepreneur and Connector
-
Amanda Breen
Senior Features Writer
-
Ray Titus
CEO of United Franchise Group
-
Lauren Hirsch Williams
High-Performance/Business Relevance Strategist
-
Roy Dekel
CEO of SetSchedule
-
Firas Kittaneh
Serial Entrepreneur • CEO at Amerisleep • CEO at OCLU