Rachael McCrary

CEO and Founder, Jewel Toned

Rachael McCrary is the CEO of the women’s fashion ecommerce company, Jewel Toned. A lingerie expert and fashion industry veteran, she is a life-long entrepreneur. She has a knack for discovering white. Her current brand disrupts the entire shapewear industry by doing the opposite of what all others do. With 20 years of experience, she brought the body-positive brand to life. She currently resides in Los Angeles, where she turns ideas into brands.



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