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Why Entrepreneurs Cannot Afford to Neglect Their "Content" Get your grand narrative right, with the right content

By Rahul R

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


New-age entrepreneurship has definitely got to do everything with content irrespective of the domain you are catering to. Here, content even refers to the finer aspects that require to be refined to the hilt. This entire phenomenon falls under the ambit of content production that helps you shape your entrepreneurial traits and solutions.

With content production being the criteria, Entrepreneur India attempts at decoding why this micro-area is the potential driver of your larger entrepreneurial solutions.

Viral content – the secret to a potentially successful brand

If you have an offering and are desirous of letting the world know what you have to offer, making your offering viral is one way of ensuring reachability. Now, the "viral" status is achieved only if you have quality content and that with a value-addition.

"The increasing penetration of digital media in India is generating enormous opportunities for brands to reach out to untapped audiences in newer ways than before," observed Virendra Gupta who is Founder and CEO at DailyHunt.

Gupta's statement is a clear indicator of the potential that a medium like digital media holds for your content (entrepreneurial). The better your content is, the faster your offerings reach the target audience (And even more than your intended target audience at times).

"One of the most important elements which will shape the viral industry in near future is reality. Gone is the time, where you could put click bait/misguiding headlines and titles for your content to increase the number of views it gets," states Parveen Singhal who is Co-Founder and COO at Wittyfeed.

The takeaway, especially for new entrepreneurs, is that the digital world is now open only to quality content; hence, this would play a key role in ensuring that your "entrepreneurial grand narrative" is properly put across.

Put your grand narrative into execution

When you get your content right, the essence of your entrepreneurial models is only one step away from achieving execution. You would have all the formulations ready and would be one step behind the actual execution/deployment stage.

"the rise in internet and smartphone users is only the beginning of a new paradigm shift. Brands and content creators must be aware of this change and factor the same into their business models in order to remain relevant and contemporary for the present day, digitally evolved user." informs Neel Grover – Founder and CEO at Indi. Here, the noticeable aspect is the rising content consumption on mobile phones. Your entrepreneurial narrative, in this regard, could be to develop products that could continently sync and allow for consumption through mobile phones. The best way to approach this would be to offer mobile-centric content to the vast majority.

Content- an entrepreneurial opportunity in itself

If harnessed properly, content could lead to the creation of an entrepreneurial opportunity. The best examples of this are the freelance content writers/editors looking at utilizing their creative bent of mind to result in potentially positive solutions for society. Blogging is yet another way to convey positivity; hence, this qualifies as creative entrepreneurship.

In summary, content is potentially the cake with the icing on the cake being your business (entrepreneurial) idea itself. If done properly, you would relish for a lifetime.

Rahul R

Former Staff

Rahul R is a media professional with over 6 years of experience. Prior to Entrepreneur India, Rahul was a Senior Technical Journalist at EFY digital magazine. 

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