You can be on Entrepreneur’s cover!

The New-Age Bankers: Srinivas Sarkar and Kushagra Manglik, Co-founders, Coupl 2023 was a pivotal one for the startup as it went from being a savings-focused neobank (helping couples save together for common goals) — to being a payments focused neobank for couples

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Srinivas Sarkar and Kushagra Manglik, Co-founders, Coupl

"Indian couples have evolved, but the traditional joint accounts haven't kept pace," shares Srinivas Sarkar and Kushagra Manglik, cofounders, Coupl. The duo, who met at the Entrepreneur First accelerator program cohort, believe that while India's banking system is relatively advanced compared to the global standard, it failed to serve the needs of specific markets- MSME business banking, teenage banking and of course, couples banking.

"We saw that while couples had evolved over the past two decades, banking products for couples such as joint accounts, had simply not kept pace," shares Sarkar. Taking an example of unmarried couples who are living together and managing expenses together, he shares that "joint account accounts were accessible only to married couples or blood relatives. And young married couples found it extremely hard to open joint accounts. They had to physically visit the bank, fill lots of paperwork and then often get rejected if they had different surnames or addresses." The additional toll of maintaining a joint account also came with high minimum balances.

So, what makes the startup different from its competitors? "Coupl solves this problem completely — by offering a digital, zero-balance joint account with linked RuPay debit cards that can be set up by any couple — married or unmarried. The account can be fully set up in under 60 seconds without having to visit a bank," shares Manglik. The Silicon Valley-backed startup also extends its offerings to LGTBQ couples.

It also provides in-app payments for all home utilities, eg. electricity, gas, FASTag, credit card, etc., as well as budget and expense management features to help couples track their budget. So far, Coupl has catered to 12,000 couples across over 5,000 pin codes in India. Of these couples, a whopping 40 per cent were unmarried. "Our account-holders belong to tier 1, tier 2 and tier 3 cities — across a mix of both dual income and single income couples," adds Manglik.

2023 was a pivotal one for the startup as it went from being a savings-focused neobank (helping couples save together for common goals) — to being a payments focused neobank for couples. It closed a new bank partnership with LivQuik and got approval from RuPay to offer linked RuPay Platinum cards to its users. It also forged a partnership with NPCI to offer Bharat BillPay services on the app and crossed over USD 1 million in transactions processed in a mere four months of launch.

Up next, Coupl's growth trigger will be through the launch of physical debit cards next quarter, and the launch of lending offerings — such as credit cards and personal loans by the end of FY25. They're planning to add family banking to its offering where older couples can add their children to the account for easy money transfers within the family. The duo is looking to explore the US market, and other markets similar to India, such as the MENA market and South East Asia market.


No. Of Founders : 2

No. Of Employees : 12

Year Of Inception; 2022

External Investors : Y Combinator, Entrepreneur First Global Fund, UK

Entrepreneur Staff

Entrepreneur Staff


Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Growing a Business

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened

Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.

Thought Leaders

We Live in a Data-Driven World — Here's a Case For Listening to Your Gut Instead

Honing and trusting one's intuition can lead to quicker, more effective decision-making. Here's how to harness the power of listening to your gut to make the best choices.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


Bring the Fun to Work with This $40 Xbox Accessories Bundle

Includes cables, charger base, a gaming headset, and more.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.