Ending Soon! Save 33% on All Access

The Inspiring Story of an Artisan Food Retailer Sustenance was born drawing inspiration from the artisan food movement Richa witnessed in New York

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Three years ago, Talwar quit a career in advertising and decided to go to Institute of Culinary education in New York for an artisanal bread baking course. It was kind of an inner calling, she reveals. In 2015, Sustenance was born drawing inspiration from the artisan food movement she witnessed in New York. She wanted to create an all natural food brand synonymous to excellence, where all the products are procured locally.

The company is into volume gifting - corporate or individual. Talwar says, "Currently, we have an online store and are listed on various e-commerce platform, popular apps like Scootsy and offline stores like FoodHall." Talwar is a baker, food stylist and photographer all rolled into one. Sharing challenges she says, "One of the biggest challenges of artisan food retailing is the cost in general, which is higher for these products because they are made in small batches, handcrafted using only premium ingredients - organic, gluten free - all of which contribute towards great quality but higher cost."

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple iPhone 7 Users May Be Owed a Slice of a $35 Million Settlement — Here's How to Claim Your Share

Previous (and current, no judgment) iPhone 7 users may be entitled to up to $349. The deadline to file a claim is June 3.

News and Trends

Gurugram-based Wealth Management Firm Finvolve Closes Maiden INR 100 Cr Fund, Launches Two New Funds

Finvolve also announced the launch of two new funds, pre-seed Accelerator Fund and Scale Fund, including a GIFT city, with an investment capacity of around INR 500 crore to widen its investment spectrum: Accelerator, Seed, and Scale.

Business News

Did OpenAI steal Scarlett Johansson's voice? 5 Critical Lessons for Entrepreneurs in The AI Era

Did OpenAI steal Scarlett Johansson's voice? OpenAI has since paused the "Sky" voice feature, but Johansson argues that this is no coincidence. In response, Johansson delivers a masterclass for entrepreneurs on navigating the AI era successfully.

Branding

24 Quotes on Success From Oprah Winfrey

Oprah's rise from impoverished, abused teenager to wealth and esteem is among the most inspiring American success stories.