Waging War Against Unhealthy Sticking to the brand promise of 100 per cent honesty, the facility has been built taking into account the measures for superior hygiene and sanitation practices: Suhasini Sampath

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Suhasini Sampath, co-founder, Yogabar

"India is not a market for health" was the spark needed to bring healthy snacking options to India. Yogabar started with the intention of providing the consumer what they need. With the consumer behavior moving online, the company decided to take the D2C route.

Yogarbar is a digitally native omni-channel brand, receiving a significant chunk of its online sales from third-party platforms like Amazon, Flipkart, and Q-commerce channels. As people are getting more conscious about their health and what they eat, the awareness about the ingredients going into making the products is on a constant rise. The company aims to build a brand which will be next best thing to home-cooked food.

The company has witnessed 100 per cent year-on-year growth in the last two years. The pandemic allowed the company to shift its focus on online channels which ahs directly resulted in an increase in its potential market size.

Identifying market gaps and the needs that even the customer is not aware about, Yogabar is all for 100 per cent natural, clean ingredients as the company overlays the issues at hand with the brands' philosophy. Being digitally innovative, the company is able to fetch real time feedback making its product development cycle faster.

"Sticking to the brand promise of 100 per cent honesty, the facility has been built taking into account the measures for superior hygiene and sanitation practices," said Suhasini Sampath, co-founder, Yogabar.

The company has recently announced the expansion of its manufacturing capability, with the inauguration of a 60,000 sq. ft. fully automated facility at India Foodpark Tumkur, Karnataka. This move will enable an increased production capacity complemented by modern technologies to optimize the value chain in order to meet the brand's growing demand across the country. It is attributed to Yogabar's 6 times jump from a 33 crore to a 200 crore business, within a span of two years. Keeping manufacturing in-house, Yogabar has ensured rapid scalability.


  • Best seller: Dark Chocolate + Cranberry Muesli 700g
  • Total SKUs: 78 SKUs
  • Team size: Our workforce at the factory is 150+. The rest of nearly 100 people build our sales, managements, marketing, ops & R&D.
  • Repeat customer ratio: Almost half
  • Online platform resulting in maximum revenue: Amazon
  • Turnover for FY 2021-22: 120 Cr.
  • Split between offline and online sales: 60% online, 40% offline. We see this becoming 50-50 very soon.
Saptak Bardhan

Former Trainee Writer

Former Trainee Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business News

Bumble Is Laying Off Over 30% of Workforce as Gen Z Moves Away From Dating Apps

The company revealed its restructuring plans during a Q4 2023 earnings report.

Business News

Oprah Winfrey Announces She's Leaving WeightWatchers' Board, Company Stock Plummets

The news comes just months after Winfrey admitted to using weight loss medication to aid her health journey.

Business News

Amazon's $1 Billion Innovation Fund Is Looking to Invest in a Specific Kind of Startup

The company's Innovation Fund invests in startups that focus on robotics, artificial intelligence, machine learning, and autonomy.


7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Business News

Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study

Some surprising schools outranked Ivy League universities with the likelihood that their grads would found a unicorn.


How to Lead With Positive Energy (Even When Times Get Tough)

This article discusses the significance of embracing positive energy in leadership, especially during challenging times such as economic recessions.